StyleWatch Style News Now

Style News Now

We Tried It: Latisse, An Eyelash-Growing Serum

01/09/2014 at 03:26 PM ET

Andrea Lavinthal LatisseAndrea Lavinthal

What is it: Latisse, an FDA-approved topical solution that makes your eyelashes longer and thicker

Who tried it: Andrea Lavinthal, Style and Beauty Director

Why I did it: Because the only thing I admire about Kim Kardashian is her lashes.

Level of Difficulty: If you can apply eyeliner, you can do this. The hardest part is being consistent and using it every night, even the ones where you drink too many glasses of Cabernet while watching Scandal.

Note: This isn’t a #TBT post from 2009. It’s just taken me this long to try Latisse.

RELATED VIDEO: Genius mascara tips we guarantee you haven’t tried!

Like most beauty trends that have become popular in the last five years or so, dramatically longer, thicker eyelashes can be attributed to Kim Kardashian and her sisters, all of whom never seem to leave the house without a full set of fake fringe.

It’s hard to deny the appeal of lashes so lush they create a breeze when you blink. But most of us don’t have the time or skills it requires to apply falsies every day, so we rely on mascara to do most of the work. Another option is lash extensions, and I have friends who love them, but the process sounds a little too high-maintenance even for me. That leaves Latisse and less potent over-the-counter lash-growth formulas. I went with Latisse since my doctor uses it and not only swears by its safety, but has some seriously impressive lashes (they grew so long, she actually had to trim them).

Latisse is the first and only FDA-approved prescription drug for growing your lashes. Some people are nervous to try it because they heard that it can turn blue eyes brown, which is technically possible, but I’m pretty sure you have to drink the stuff for that to happen.

You’re supposed to apply Latisse like you do liquid liner, using the sterile applicators that come in the box, but I don’t like the brushes (they’re really stiff and scratchy) and use my pointer finger to smudge a generous drop across each lash line. Note: This is not recommended by the Latisse people. In fact, the instructions say not to allow the tip of the bottle to touch your fingers to prevent contamination. Also, I suspect my finger technique (seen in the Vine below) is the reason my lids have started looking slightly purplish even when I’m not wearing any eye makeup.

Verdict: After using it every night for 10 weeks I started noticing results. Without mascara, my Latissed lashes look naturally long and feathery. With mascara, they veer into Kardashian territory. In fact, my lashes have surpassed my hair as my most popular feature (according to an informal poll I conducted with myself).

I have to continue using Latisse if I want to maintain the results (and I do!), but at about $120 per bottle, it’s definitely an investment. I’ll probably stick with it until another reality TV family comes along and makes short, stubby lashes a thing.

Your Reaction

Follow Us

On Newsstands Now

On Newsstands Now

Bindi Irwin: Remembering My Dad
  • Bindi Irwin: Remembering My Dad
  • Adam Levine's Wedding Details!
  • James Garner: 1928-2014

Pick up your copy on newsstands

Click here for instant access to the Digital Magazine


Add A Comment

Got something to add to this post? Fill out the fields below to make a comment, ask a question or share a tip. We'd love to hear from you.

Note: If this is your first time commenting on Style News Now, your comment will need to be approved by our moderator before it will appear. Thanks for your patience, and check back again soon.

Showing 4 comments

Tammy on

Um, I doubt that the Kardashian’s lashes are naturally that way. *wink, wink*

Cindy on

I’m so sorry your tutorial video shows you using your finger to apply Latisse. Using your finger is very unsanitary. I bought a very thin skinny brush to apply latisse. I rinse the brush with cold water after applying to one eye. Then I rinse it out again after the second eye. Has hair grown on your finger yet?

Marcia on

Latisse irritated my eyes too much, but it was so hard to give up! I finally switched to Wink eyelash enhancer. It’s been a GODSEND for my lashes

adele on

Love the honesty! Love the video! I love that you were real and used your finger!


From Our Partners

Sign up for our daily newsletter and other special offers.
    Choose your newsletters
Thank you for signing up! Your request may take up to one week to be processed.
    see all newsletters