Gwen Stefani Launches Her Third Clothing Line

01/06/2014 at 04:17 PM ET

Gwen Stefani clothing lineDonato Sardella

Ladies, prepare to have your style paradigm altered once again: Gwen Stefani is at the helm of yet another clothing line. The singer (and soon-to-be mom of three) has teamed up with denim legend Michael Glasser for a new label, DWP (Design With Purpose), which is devoted to bringing her cool aesthetic and his elevated-basics expertise to pieces like slouchy, cropped trousers.

“I was trying to get all the basics,” Stefani said in an interview with WWD. “Michael nailed the bottoms. For tops, I was trying to think about what I wear besides a tank top. I love cuffed-up sleeves, tops that are long in front and short in back. And we did a jumpsuit and a dress to fill in the gaps.”

This marks Stefani’s third foray into the clothing business — her high-end line L.A.M.B. is nearly ten years old, and Harajuku Lovers is a little younger than that. That’s not including her partnerships with OPI and active apparel line Burton and — oh yeah, making music and raising her sons. But she enjoys the challenge.

PHOTOS: You asked, we found: Gwen Stefani’s chic tuxedo blazer and more!

Gwen Stefani clothing lineDonato Sardella

“The techniques are very complicated, and I don’t think they’ve ever been used on these kinds of fabrics,” Stefani says of learning the denim business through Glasser and translating it into their new collection. “But the actual designs are very simple because it’s all about everyday wear. So that’s different and new.”

You can check out the DWP collaboration at WWD.com; expect to see lots of tapered, roomy pants, drapey tanks and zippered vests not unlike what you might see Stefani wearing in her everyday life.

What do you think of her latest endeavor? Will you check out DWP when it hits stores this spring?

–Alex Apatoff

Share this story:

Your reaction:

Add A Comment

Got something to add to this post? Fill out the fields below to make a comment, ask a question or share a tip. We'd love to hear from you.

Note: If this is your first time commenting on Style News Now, your comment will need to be approved by our moderator before it will appear. Thanks for your patience, and check back again soon.

Showing 10 comments

KellyGreen on

Wow. Looks like it’s styled by KMart circa 1994. Don’t sign me up, Gwen.

Pearljampookie on

Gwen is still so gorgeous. She is aging wonderfully! I’ve always liked her style, edgy and new.

kuroko on

i wouldn’t mind trying a few things on just to see but i love Gwen hope she comes out with a new solo album soon

sandy on

love her, dont love her clothes or style

Just Sayin on

1994? I think you mean 1984! Look at all those zippers!

Stef on

Ugh. I really don’t like her outfits. Too much 80s. The model looks like a skeleton. Skinny and sick.

wrong on

If you ladies knew about fashion, you would know that fashion circles around and past fashion ALWAYS comes back. Right now it’s the 80s. I am not in the fashion industry and even I know that.

Liz on

aren’t these looks already out?

Pippa Declaire on

BORING!

Dawne on

The “model” looks like an anorexic drug addict. I really hope the “drug addict chic” look isn’t coming back. She looks like a human clothes hanger. It is distracting from the clothes.

advertisement

From Our Partners

From Our Partners

Follow

Get every new post delivered to your Inbox.

Join 1,760 other followers

Sign up for our daily newsletter and other special offers.
    Choose your newsletters
Thank you for signing up! Your request may take up to one week to be processed.
    see all newsletters