Katie Holmes's Bobbi Brown Ads Are Very 'Good-Girl-Gone-Glam'

11/11/2013 at 01:42 PM ET

Katie Holmes Bobbi Brown red lipsCourtesy Bobbi Brown

Quick: What do you hope you look like at that holiday party where you know you’re going to see your dumb ex, and you want to look amazing? Glossy waves, flawless skin, perfect red lips and a killer dress? Well, you just described Katie Holmes‘s latest Bobbi Brown ads, if you’re looking for inspiration.

The star gives her best “sultry diva” pose for the line’s latest campaign. After her two previous looks (‘girl next door’ lovely and romantic night out), she traded neutral lips and pink cheeks for a knockout face that would stop any man in his tracks.

PHOTOS: I Really Love My … Katie’s Jacket and More!

The first face of Bobbi Brown is all done up in the line’s Old Hollywood eye palette and glamorous black ink liner, but what we really want to talk about is those bloodred lips, courtesy of the Old Hollywood limited edition red lipstick. Brown says you swipe it on right out of the tube, but for Holmes’s precise look, use a lip brush and top it with lip liner.

What do you think of Holmes’s head-turning makeover?

–Alex Apatoff

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Showing 62 comments

Anna on

Eeeeek! What have they done to the usually pretty Katie Holmes?

LuvLeeRita on

okay… and?

Heather on

I think she looks great. Good for her :)

Dee on

She is so much prettier than this. I would not have known this was her had the article not said so.

Lisa on

You’d think they would have been more careful and not have the blush accent the marionette line.

Annie on

She looks AWFUL. She is much more beautiful than this. Awful pic.

maggie on

She is beautiful BUT with the photoshopping she looks like Geena Davis (who is also beautiful). Why so much photoshopping??

Amp on

Still pretty, but she’s like me… she looks MUCH better in a natural state. :)

Carrie M on

I think she’s normally pretty. This photo is overdone IMO.

whateveryousay on

my favorite makeup, hands down

angie on


j.r. on

soooooooo much photoshopping…..

Amanda on

She looks great, but she is NOT glamorous.

lolz on

Wth is wrong with you all? She looks amazing! Fiercely glam! This is a new look for her.

Cathy on

I think she looks gorgeous! I think she should step up her style. Glad to see it!

Fuest on

She looks like Geena Davis in this pic

OneBlueGirl on

Katie Holmes is pretty naturally…this look is stunning! As a dress up party look, this is what I would love to do…gorgeous! ♥

sally on

She looks great! Glad she is rid of what’s his name…

Sunny on

Love Katie, Love Bobbi Brown makeup…but this looks nothing like her. Too Much. She’s so pretty, but this makes her look less so. That does not seem like a smart way to sell makeup.

wickedsavvy on

To me Bobbi Brown was always about subtle, neutral tones that enhanced YOU, not made you look like a completely different person. Very puzzling

Becca on

I love Katie, & I don’t see her in this picture

Jane on

What is the purpose of having a celebrity spokesperson, then doing ads where the person is not recognizable–It could be any non descript model.

cynda p on

Charlotte York, is that you?

Shirrell Richardson on

Bye bye T0m. You look marvelous darling. U go girl! Fabulous.

Lupo on

She looks glamorous but this must have taken a ton of photoshopping.

Amaryllis on

Not a good look.

peoplefan on

She is a midwestern country girl and many of her photos capture that little girl in her. I’m not a fan of this at all. She’s not believable.

mskimberley on

I love Katie Holmes. However I think she is so much prettier when she is natural. I understand getting glammed up, I am sure it’s fun. I just think that it is too much make up and way too photoshopped. . Very few women can hold their own make up free and she is one of the luck ones.

Bored on

She is nothing special….let’s face it little miss Dawson’s creek was nothing until she married Tom Cruise! Sure she’s cute, but not anymore than the girl I saw at the grocery store today…..NEXT!

Crabby on

Katie is a cute wholesome looking young woman.There is nothing glamorous about her and smearing her with this over done hideous make up photo shopping her until she cannot be identified is silly.She always looks healthy……she usually dresses very nice…keeps her figure and displays extremely good manners when the paparazzi crawl all over her and her daughter.This pic does not elevate her in any way. I like the young sweet adorable looking Katie better.

candee on

ew. her eye whites are just a bit white everywhere.

Karen on

I am not a huge fan, but she looks gorgeous here.

Elaine on

What have they done to her….its looks 2 fake

Briseis on

Yes! Katie show these clowns what u working with. Shut em downnnnn with the hotness. Go girl

Annie Mouse on


Gwen on

Blech!! Shame on you Bobbi Brown!



brenda on

She is selling something right….so thats why she cleaned herself up.

susan on

I think it’s a different look for her, but she’s naturally very glamorous and pretty so this is more risque for her usual look.

dp on

she looks awful in this pic. She’s the type that when she has heavy makeup on, she looks bad. Red lip is not for her.

guest on

She looks stunning!!! Just gorgeous here.


That looks more like Geena Davis then Katie Holmes. I hate it when they make the person look like someone else…she is unrecognizable!

Alyssa on

I LUV it !! She looks old Hollywood ;)

Didiwags on

She looks very glam, but wow the photoshopping is horrible. They need to hire someone new!

PhotoGeorge on

Photoshop, photoshop*
Oh photo, photo, photo, photoshop, photoshop
Call my baby photoshop, tell you why
His touch is sweeter than an apple pie
And when he does his magic airbrush dance
Man, I haven’t got a chance
I call him photoshop, photoshop
Oh photo, photo, photo, photoshop, photoshop

*Sung to the tune of “Lollipop”
(Apologies to songwriters Dixson/Ross, 1958)

gloria on

Ewww…..she looks like Morticia Addams. Not a good look at all! Katie is just a natural plain Jane and not a glamorous kind of person.

Ivixen on

That doesn’t look a thing like her.

suzy diamond on

NOT a good glamor shot!

Ellen on

She needs to eat a cheeseburger. She looks too skinny.

Cest La Vie on

Meh. Maybe it’s a bad angle. She looks like she’s had a ton of plastic surgery. You just don’t do that to a natural beauty like her.

susana on

She looks a lot more prettier with less makeup..it doesn’t really even look like her. I like her with less make-up.

blair on

Does not look like her at all!

Marjann on

Do I hope to look photoshopped at a holiday party? Hmm.. Let me think. OK. No.

Charlie on

She looks different, pretty, but not like herself.

christa on

Tom Cruise eat your heart out.

Apples The Mule on

We have got to stop with the extreme photoshopping of celebrities! I like Katie Holmes and think she’s perfectly pretty but it’s like they carved out half her face in this picture!

uh-huh on

That pic is so photoshopped, don’t know why they bother to use humans in pics anymore.

Tina on

Umm, glam? No. Overdone, yes.

Elise on

This look is too much, I would be embarrassed to see my dumb ex wearing all this!

Dina on

Her face looks awful with all that photoshop.

katrielle133 on

Maybe it’s the angle of her face, but I don’t think she looks anything like herself at all. It’s a nice picture but with too much makeup or too much airbrushing. I guess that is the nature of glamour shots though…nobody ever looks like themselves when it’s all done. It was probably fun for her though, and Lord knows she needs to have a little fun with all the stress of the ex drama. That dress is stunning.

Julesy on

Does not look like Katie Holmes at all. Not a flattering photo, IMHO.

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