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Is This Lipstick Offensive? Sephora Pulls a Kat Von D Shade From Shelves

11/07/2013 at 04:48 PM ET

Kat Von D lipstickJason LaVeris/FilmMagic; Courtesy Kat Von D

When you consider the vast array of lipstick and nailpolish shades out there, it can’t be easy coming up with fresh names for various hues of red, pink and nude. (Although it does sound like a pretty great job.) But angry customers are drawing the line at a lipstick called “Celebutard” by Kat Von D.

The tattoo artist and reality star’s lip color line, Painted Love, sports sassy names like “Hellbent” and “Backstage Bambi,” even “Underage Red.” But parents of children with developmental issues were not willing to overlook “Celebutard,” which they say is insulting and offensive.

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“People with disabilities are the last to benefit from what some might call ‘political correctness,’ and what I would call basic human decency,” says Kim Stagliano, managing editor at Age of Autism, in the HuffPost Style blog. “Retard is still bandied about.”

Sephora pulled the shade from shelves and its website and issued a statement of apology, via CTV: “It has come to our attention that the name of one shade of a lipstick we carry has caused offense to some of our clients and others. We are deeply sorry for that, and we have ceased sale of that shade both in our stores and online.”

Kat Von D was not exactly full of remorse, Tweeting, “At the end of the day, it’s just a f—— lipstick,” before deleting the Tweet.

Do you think the name is offensive?

–Sheila Cosgrove Baylis

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Showing 149 comments

Cookie on

Really!? It’s lipstick!!! Buy it if the shade is right for you – MOVE ON if it is not!!!

Jenna on

Political correctness: The term used for whine-y, overly sensitive babies who need everything sugarcoated for them.

Definition of r$tard: To slow up especially by preventing or hindering advance or accomplishment OR to delay academic progress by failure to promote

Put your big-girl panties on and cut the whining. Millions are losing jobs and health insurance and people are whining about the name of a lipstick? No wonder the country is crumbling.

fuggetaboutit on

How about celebuturd which is what a lot of the celebreties are…lol

steph on

First of all, sephora fail for letting the lipstick be put on their shelves with that name.

Second of all, yes, it is just lipstick, so just change the name. Problem solved.

Third, and most important, I’m simply appalled at the insensitivity on this page. The customers and advocates stood up for individuals with disabilities and gave them a voice, which is great because a lot of people with disabilities can’t do that themselves.

It was stupid and insensitive and maybe you all should go spend a day at a developmental center to see how offensive it really is.

kp on

As a parent of a child with down syndrome….this word is used too often! The word is offensive in every sense – people do not use the word as a compliment. Bad choice on many levels and instead of Kat saying it is just a lipstick. Its more than that – you owe people an apology. I am sure that it will not come…but come on… @LLS – amen, you are absolutely correct! Spread some love in this world instead of pointing out everyone’s flaws.

steph on

Oh and to the pp, my job title was Qualified Mental Retardation Professional (QMRP) 2 years ago. Google it, it’s a real thing. They’re changing it bc of the STIGMA surrounding the words in the title. So yes, “retard” still means developmentally delayed in our field. Although, you all are proving why they’re changing it.

Two Cents on

Sorry but anything with ‘-tard’ is offensive. It’s like the n-word. In fact, it’s referred to as the ‘r-word’ by many. You just don’t say it. It’s a derogatory slang word. End of story. It has nothing to do with being PC. It has everything to do with being a decent human being.

Two Cents on

Oh dear Lord, Steph, I pray you no longer work with any special needs adults or children. Just using “retard” in your language is completely offensive. If you are a true professional, you use people-first language. Someone isn’t a ‘retard’ but they may be ‘mentally retarded’, don’t you get that (someone with cancer, isn’t canceristic.)? And yes, even though that term was accepted and used, at one time, doesn’t mean it should continue to be given that it is now slang and derogatory.


I guess it is better than Backdoor Bambi.

Dee on

I have a disabled child but this still doesn’t offend me because my child is not any form of “-tard.” We give more power to the word by making a bigger deal of it. Yes, it’s a dumb name and they should have known better, but my time is better spent parenting my child than fighting every ‘wrong’ out there.

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