Is This Lipstick Offensive? Sephora Pulls a Kat Von D Shade From Shelves

11/07/2013 at 04:48 PM ET

Kat Von D lipstickJason LaVeris/FilmMagic; Courtesy Kat Von D

When you consider the vast array of lipstick and nailpolish shades out there, it can’t be easy coming up with fresh names for various hues of red, pink and nude. (Although it does sound like a pretty great job.) But angry customers are drawing the line at a lipstick called “Celebutard” by Kat Von D.

The tattoo artist and reality star’s lip color line, Painted Love, sports sassy names like “Hellbent” and “Backstage Bambi,” even “Underage Red.” But parents of children with developmental issues were not willing to overlook “Celebutard,” which they say is insulting and offensive.

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“People with disabilities are the last to benefit from what some might call ‘political correctness,’ and what I would call basic human decency,” says Kim Stagliano, managing editor at Age of Autism, in the HuffPost Style blog. “Retard is still bandied about.”

Sephora pulled the shade from shelves and its website and issued a statement of apology, via CTV: “It has come to our attention that the name of one shade of a lipstick we carry has caused offense to some of our clients and others. We are deeply sorry for that, and we have ceased sale of that shade both in our stores and online.”

Kat Von D was not exactly full of remorse, Tweeting, “At the end of the day, it’s just a f—— lipstick,” before deleting the Tweet.

Do you think the name is offensive?

–Sheila Cosgrove Baylis

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Showing 152 comments

Deb on

Isn’t it the companies fault for not vetting the product names before selling it? If she chose the name, shame on her but if the company first approved it and is now trying to distance themselves from it, double shame on them.

YouTakeTheShortBus on

No, the name is not offensive. The name is poking fun at celebrities who act stupid.

The offensive thing is having to listen to crybabies that want to turn everything into an issue. I hope she re-releases the scent as “Consumers Are Pussies”.

Oh yeah, I also forgot to mention, retards are offensive as well. That’s why doctors developed abortion so you didn’t have to inflict them on the rest of us.

Hilary Sunderland on

The lipstick’s name is quite offensive. It baffles me that this derogatory name even had the opportunity to make it through production all the way to product shelves before someone realized how many people it offends. Kat Von D was not even remorseful; she tweeted “At the end of the day, it’s just a f—lipstick” in regards to the incident then quickly deleted her post. The fact that she didn’t even feel the need to apologize for her mistake and instead decides to mock it, is horrible. It sounds like she should take the pledge “to spread the word to end the word” at

YouTakeTheShortBus on

Lyn, that’s great. My choice is to not give one flying f— about someone who obviously has a lot of sensitivity issues (You feel singled out by the name?)

whateveryousay on

chick is weird, evil, dumb and hard on eye but she makes an amazing waterproof pencil liner with a smudger and sharpener built in

Piy on

Oh, puhlease! I’m not a fan of Kat’s, but come on! People are so sensitive nowadays! Get over it!

Halley on

Its incredibly offensive. Shame on all involved. I’m glad the lipstick was pulled.

Bec215 on

Though it was a tacky choice, it’s hardly worthy of national news… there are far more pressing issues globally, and as Kat said “it’s just an f’ing lipstick”. This should have been handled privately with Sephora and Kat’s company.

Debs626 on

I believe she was making fun of celebrites, don’t think she was trying to make fun of the mental disabled.

karma on

This is great publicity as I didn’t even know she had a make up line. Love the color–will look at her line now. Don’t care about the names—so much bigger crusades to fight in this world than lipstick names. Puhleeze.

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