Is This Lipstick Offensive? Sephora Pulls a Kat Von D Shade From Shelves

11/07/2013 at 04:48 PM ET

Kat Von D lipstickJason LaVeris/FilmMagic; Courtesy Kat Von D

When you consider the vast array of lipstick and nailpolish shades out there, it can’t be easy coming up with fresh names for various hues of red, pink and nude. (Although it does sound like a pretty great job.) But angry customers are drawing the line at a lipstick called “Celebutard” by Kat Von D.

The tattoo artist and reality star’s lip color line, Painted Love, sports sassy names like “Hellbent” and “Backstage Bambi,” even “Underage Red.” But parents of children with developmental issues were not willing to overlook “Celebutard,” which they say is insulting and offensive.

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“People with disabilities are the last to benefit from what some might call ‘political correctness,’ and what I would call basic human decency,” says Kim Stagliano, managing editor at Age of Autism, in the HuffPost Style blog. “Retard is still bandied about.”

Sephora pulled the shade from shelves and its website and issued a statement of apology, via CTV: “It has come to our attention that the name of one shade of a lipstick we carry has caused offense to some of our clients and others. We are deeply sorry for that, and we have ceased sale of that shade both in our stores and online.”

Kat Von D was not exactly full of remorse, Tweeting, “At the end of the day, it’s just a f—— lipstick,” before deleting the Tweet.

Do you think the name is offensive?

–Sheila Cosgrove Baylis

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Showing 151 comments

Gwen on

Lighten up! What is the problem with everyone anymore? Geez! Get a grip! IT’S LIPSTICK! You don’t like it, close your eyes! I’m so sick of all the pansy-like attitude from everyone in this world! UNBELIEVABLE!

Seriously on

Kat herself is offensive. Why would anyone want to buy her products? There are way better tattoo artists out there with a lot more respect for others than her.

tony bettis on

Do those same people get offended and insulted everytime they look at their mattresses, fire extinguishers, etc. when they see the words “flame retardant” ?

tony bettis on

Are you people also aware that the word means “delay or hold back in terms of progress, development, or accomplishment’ ? Is it offensive when someone says “keeping the plant in that small pot will retard it’s growth” ? People with all of these “agendas” seem to believe that the rest of the world needs to not use a word, or a phrase, etc. just because one meaning has been turned into a slang. According to the dictionary that I read, a person with that condition is known as “mentally retarded”. Looking at the meaning, also, “celebutard” would mean that someone was kept from accomplishing the goal of being a celebrity. See how “accomplishment” is in the definition up there ?

Gil Barela on

I do not believe that Kat was intending to offend anyone. She is a very caring and open person. Relax and enjoy the lipstick! If you do not like them nameā€¦DON’T BUY IT!

David on

It doesn’t even contain the word “retard.” Who knows, it could have been termed after the word “Celebutante.” In the end, we will never truly know Kat Von D’s intentions. I’m not saying she’s correct, but this could be used as an example that we shouldn’t be so quick to jump to conclusions about people. On the other hand, there should be an increased global awareness about developmental challenges, including, but not limited to, those with physical and/or mental disabilities.
I believe a public apology would have been a better thing to do than make those ignorant statements on twitter.

JO C on

People are idiots i guess you are offened as well for having a LEOTARD on the shelves but OMG let them put a lipstick called CELEBUTARD how rediculus have you become!!!!

Bea Stone on

Why don’t they just change the name instead stop making such a beautiful color lipstick. Maybe Celebrate.

Tom Hopkins on

She is naming her lipstick after a huge market of girls who fit the description of tard as in developmentally delayed…Why else would these kids smoke wear lipstick like this or buy it from this celebrity borderline tard…jokes

Tom Hopkins on

at least she has a track record Kaya

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