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Is This Lipstick Offensive? Sephora Pulls a Kat Von D Shade From Shelves

11/07/2013 at 04:48 PM ET

Kat Von D lipstickJason LaVeris/FilmMagic; Courtesy Kat Von D

When you consider the vast array of lipstick and nailpolish shades out there, it can’t be easy coming up with fresh names for various hues of red, pink and nude. (Although it does sound like a pretty great job.) But angry customers are drawing the line at a lipstick called “Celebutard” by Kat Von D.

The tattoo artist and reality star’s lip color line, Painted Love, sports sassy names like “Hellbent” and “Backstage Bambi,” even “Underage Red.” But parents of children with developmental issues were not willing to overlook “Celebutard,” which they say is insulting and offensive.

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“People with disabilities are the last to benefit from what some might call ‘political correctness,’ and what I would call basic human decency,” says Kim Stagliano, managing editor at Age of Autism, in the HuffPost Style blog. “Retard is still bandied about.”

Sephora pulled the shade from shelves and its website and issued a statement of apology, via CTV: “It has come to our attention that the name of one shade of a lipstick we carry has caused offense to some of our clients and others. We are deeply sorry for that, and we have ceased sale of that shade both in our stores and online.”

Kat Von D was not exactly full of remorse, Tweeting, “At the end of the day, it’s just a f—— lipstick,” before deleting the Tweet.

Do you think the name is offensive?

–Sheila Cosgrove Baylis

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Showing 149 comments

Rob on

What’s there left to say about this that wasn’t already after the first few posts. The only thing to add is that anyone who makes it this far into the posts is a total IDIOT. It’s OK to still say idiot isn’t it?

mew on

i like Kat von d,but when i heard about the name i was offended, as someone in my family was mentally retarded,i wish people saw how that can affect someone.

Patti on

Being a mother whose oldest daughter has issues and whose two boys are autistic I should be offended but I’m not. It’s a Lipstick. Next dilemma please….

larry Ignakouski on

Kat Von Dork

DOZ on

I thought the name was gonna be home wrecking hoe well i called that one wrong

DOZ on

I thought the name was gonna be home wrecking hoe well i called that wrong

Jennifer on

WOW!!! Seriously!!! So are they going to pull LEOTARDS from the shelves? It contains the same four letters after all. They wont pull them though for one reason and one reason only…it wont effect celebrity. Is there more pressing issues that one can write about?

lauren on

Are you kidding me? If she named it “retard red” I could understand. Its a dig at celebrities, which in my opinion is funny. I don’t see her making fun of kids with mental handicaps?? Things are getting way too PC…

Arline on

I guess we can see who the “tard” in her “celebutard” lipstick is. And as for Sephora, how smart are they for letting this uncouth, know nothing twit create anything for them.

AJ on

I’m more worried about the “Underage Red”…

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