Is This Lipstick Offensive? Sephora Pulls a Kat Von D Shade From Shelves

11/07/2013 at 04:48 PM ET

Kat Von D lipstickJason LaVeris/FilmMagic; Courtesy Kat Von D

When you consider the vast array of lipstick and nailpolish shades out there, it can’t be easy coming up with fresh names for various hues of red, pink and nude. (Although it does sound like a pretty great job.) But angry customers are drawing the line at a lipstick called “Celebutard” by Kat Von D.

The tattoo artist and reality star’s lip color line, Painted Love, sports sassy names like “Hellbent” and “Backstage Bambi,” even “Underage Red.” But parents of children with developmental issues were not willing to overlook “Celebutard,” which they say is insulting and offensive.

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“People with disabilities are the last to benefit from what some might call ‘political correctness,’ and what I would call basic human decency,” says Kim Stagliano, managing editor at Age of Autism, in the HuffPost Style blog. “Retard is still bandied about.”

Sephora pulled the shade from shelves and its website and issued a statement of apology, via CTV: “It has come to our attention that the name of one shade of a lipstick we carry has caused offense to some of our clients and others. We are deeply sorry for that, and we have ceased sale of that shade both in our stores and online.”

Kat Von D was not exactly full of remorse, Tweeting, “At the end of the day, it’s just a f—— lipstick,” before deleting the Tweet.

Do you think the name is offensive?

–Sheila Cosgrove Baylis

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Showing 151 comments

kaya on

She not known for being too bright,just look at her track record with men,she has some great choices,lol.

Potter on

I’m not one to be easily offended and find the PC debate to often be stirred up by people with nothing better to do than to complain about being ‘offended’ over everything. BUT, using the term ‘retard’ (or any derivative of the word) as any kind of slang, pun, filler term, name calling etc, is by far one of the biggest offenders…it’s one that actually hurts my heart when I hear people say it – because those who are mentally challenged can’t speak up or defend themselves against it like others could. And her response to it is disgusting and a true picture of her character.

Chanelle on

@ Kaya – the irony of calling Kat for not being too bright by someone that can’t seem to properly put together a simple sentence is just too great here. While I don’t see “Celebutard” as a particularly great or politically correct name choice for a lipstick, I think you might want to make sure that your own hands are spotless before pointing the finger at someone else for lacking intelligence :)

Ava Hill on

I dont even wear lipstick but it is only lipstick. Its not like she named it “redtarded “. Everyone is so sensitive. Dont buy it. And tell your kids why you dont agree with it. My goodness.

Pam on

Yeah, I could totally see how it would offend some people. Too bad it had a stupid name, it’s a pretty color.

Kat2 on

I think Kat Von D is offensive. Ava, I get your point, but if some things weren’t called out, the next time something is even more offensive.

Haley on

The color has been out for awhile. People can’t say anything without someone crying over being offended, welcome to life. People are going to say things you don’t like all the time, grow a pair America. This is supposed to be a the land of freedom of speech right but you all muffle people at every chance. I don’t think “retard” when I head this. I think of Distzy celebs…you all really need to find hobbies.

frecklelily on

Does anyone REALLY look at the name before buying it? I go in and say “hey, I like that shade of pink.” Plus, when I think “Celebutard”, I think “celebratory” not “retard”. Pretty soon we won’t be able to wear make-up at all because it’ll be offensive to someone.

What's the big deal on

It is lipstick what is the big deal. I’m pretty sure that many people have probably already brought the lipstick, not looking at the name, but rather the color. This is crazy.

LLS on

It’s mean. No reason for it plain and simple. If we all could just be a little more sensitive to people’s feelings maybe this country wouldn’t be the bullying disaster it is.

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