Sofia Vergara's Head & Shoulders Ad Campaign Is a Family Affair

11/05/2013 at 08:00 PM ET

Sofia Vergara Head & Shoulders adsCourtesy Head & Shoulders

Seeing Modern Family knockout Sofia Vergara posing among her family members, one thing becomes clear: Her luscious, full locks are definitely genetic. But as it turns out, the family shares more than just good hair DNA: They also have a favorite beauty product in common.

RELATED PHOTOS: More stars with amazing hair!

Vergara (and eight of her relatives) will be fronting Head & Shoulders’ ad campaign this winter, because, as they note, eight out of nine Vergaras use the shampoo. (The abstainer would be the cousin in the center, who we’re sure would use it if he could.) In fact, Sofia says she’s been using it for more than 20 years. And in this behind-the-scenes photo from the shoot, it’s easy to see why she and her family swear by Head & Shoulders: They all have majorly fabulous hair.

Joining Sofia in the “brunette bombshells” club is her mom Margarita, cousins Rose, Mariana, Marianella and Gloria and her niece Claudia. The gentlemen showing off their locks (or lack thereof) are her son Manolo and cousin Nando. The family had a blast filming together, and if they’re anything like Sofia, we have a feeling we’re in for some very spirited ads come 2014.

What do you think of Vergara’s latest partnership? Are you excited to see the commercials? And seriously. How great is her hair?

–Alex Apatoff

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Lisa on

She was blonde as a child and it darkened with age. Its very common, its called a “lazy gene”. The hair turns its true color as the body matures. Google her old photos and you’ll see in her late teens, early 20’s she began bleaching her hair blonde and she had brown roots. Also, her roots are currently a darker brown than her light brown highlights. Its not hating to tell the plain truth. SHE’S A BRUNETTE, get over it :o)

Ava on

@Isa-
Lisa’s post made no mention of race. You jumped to that conclusion on your own. Get the chip off your shoulder. If you go looking for things to be offended over, you’ll find them weather they exist or not.

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