Sofia Vergara's Head & Shoulders Ad Campaign Is a Family Affair

11/05/2013 at 08:00 PM ET

Sofia Vergara Head & Shoulders adsCourtesy Head & Shoulders

Seeing Modern Family knockout Sofia Vergara posing among her family members, one thing becomes clear: Her luscious, full locks are definitely genetic. But as it turns out, the family shares more than just good hair DNA: They also have a favorite beauty product in common.

RELATED PHOTOS: More stars with amazing hair!

Vergara (and eight of her relatives) will be fronting Head & Shoulders’ ad campaign this winter, because, as they note, eight out of nine Vergaras use the shampoo. (The abstainer would be the cousin in the center, who we’re sure would use it if he could.) In fact, Sofia says she’s been using it for more than 20 years. And in this behind-the-scenes photo from the shoot, it’s easy to see why she and her family swear by Head & Shoulders: They all have majorly fabulous hair.

Joining Sofia in the “brunette bombshells” club is her mom Margarita, cousins Rose, Mariana, Marianella and Gloria and her niece Claudia. The gentlemen showing off their locks (or lack thereof) are her son Manolo and cousin Nando. The family had a blast filming together, and if they’re anything like Sofia, we have a feeling we’re in for some very spirited ads come 2014.

What do you think of Vergara’s latest partnership? Are you excited to see the commercials? And seriously. How great is her hair?

–Alex Apatoff

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Showing 32 comments

say what on

Ohhhhhh my gosh!!!!!!! Omg! Omg!, It’s Barbara Bush !

Sharon Little on

Rather see this bunch than Kardashian bunch.

Tina on

She’s got a good-looking family. Her son is gorgeous.

Tina on

@Jessica renee, her mom does look just like Laura Bush.

Tina on

Wait, is it Laura Bush or Barbara Bush? I thought Barbara was the older Bush. Anyway, looks just like a Bush. (No pun intended).

RNW on

Good lord, people- it’s just an advertising campaign!

They are a beautiful family!

BBB on

I’m not sure where all the animosity is coming from. Anyway, her family has great hair, good looking bunch. And no one should ever really care about what celebrity endorses a product, they’re all doing it for the money. I never understand why people buy X product because the spokesperson is Y. If you think their hair, eyelashes, skin, etc. are really that great because of the product they’re promoting then you’re just gullible. Just use whatever product works for you, not because some actress does.

kelly on

I just love this woman, anxious to see the ads ;)

Heather on

That’s a funny and unique idea. I like it! Maybe they all do use it. My husband comes from a family of 13 and many of them still use Zest to wash because thats all they used growing up. I think it’s gross that they still use it when there are so many better choices now, but it cracks me up.

whateveryousay on

walking stereotype with a nose & boob job

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