Sofia Vergara's Head & Shoulders Ad Campaign Is a Family Affair

11/05/2013 at 08:00 PM ET

Sofia Vergara Head & Shoulders adsCourtesy Head & Shoulders

Seeing Modern Family knockout Sofia Vergara posing among her family members, one thing becomes clear: Her luscious, full locks are definitely genetic. But as it turns out, the family shares more than just good hair DNA: They also have a favorite beauty product in common.

RELATED PHOTOS: More stars with amazing hair!

Vergara (and eight of her relatives) will be fronting Head & Shoulders’ ad campaign this winter, because, as they note, eight out of nine Vergaras use the shampoo. (The abstainer would be the cousin in the center, who we’re sure would use it if he could.) In fact, Sofia says she’s been using it for more than 20 years. And in this behind-the-scenes photo from the shoot, it’s easy to see why she and her family swear by Head & Shoulders: They all have majorly fabulous hair.

Joining Sofia in the “brunette bombshells” club is her mom Margarita, cousins Rose, Mariana, Marianella and Gloria and her niece Claudia. The gentlemen showing off their locks (or lack thereof) are her son Manolo and cousin Nando. The family had a blast filming together, and if they’re anything like Sofia, we have a feeling we’re in for some very spirited ads come 2014.

What do you think of Vergara’s latest partnership? Are you excited to see the commercials? And seriously. How great is her hair?

–Alex Apatoff

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Showing 32 comments

Jennifer on

*just

sister3 on

I can’t believe they are cousins and not her SISTERS – some could pass for her twin. Their family reunions must be a beautiful sight.

Chi on

Aw you are just jealous cuz she’s hot and you’re sitting at your computer inhaling Cheetos.

Bettie on

I get to the point when celebs endorse “everything” they become unbelievable…

Sam on

She is gorgeous. What a beautiful family!

Girlcantdance on

Funny…..the other women are prettier than her. Her face looks weird.

Ingrid on

Ok, her mom looks like Laura Bush. And whats the bald dude in the picture for?

phibzy on

so glad i am not the only one sick of this woman!!! she will slap her name on anything and everything to make a buck!!

Isa on

@Lisa-
She is a natural blonde. I used to see on her tv when she was a very young teenager. There are plenty of Latinos who have naturally blonde hair. My family in Mexico have straight up blonde hair and blue eyes. Yes, Mexicans. Obviously you know nothing about Latinos so maybe you should keep your mouth shut.

Tigs on

OMG, LMAO Lisa, good one.

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