StyleWatch Style News Now

Style News Now

Adam Levine: What I'm Trying To Do Is An Anti-Fashion Line

10/30/2013 at 01:00 PM ET

Adam Levine KmartKevin Mazur/WireImage

Adam Levine may be designing a fashion line for Kmart, but don’t tell him that.

“In a way I’m not into fashion,” he told PEOPLE at an event for his Kmart “Shop Your Way” line in L.A. “What I’m trying to do is something that in a lot of ways is the anti-fashion line, and not necessarily based on momentary trends.”

RELATED PHOTOS: Vote on star style in Last Night’s Look!

And after resisting similar offers for years, he latched on to this opportunity because “I wouldn’t have to answer to anybody. There would be no pressure to do anything that wasn’t totally up my alley.”

But don’t think he’s cantankerous about this collaboration — in fact, he’s its biggest fan. “I kind of love it all. I love the way the leather jacket turned out. It was really simple and cool,” he says. “I have definitely lined my closets with my stuff.”

Has he seen anyone else doing the same? “I saw somebody wearing one of my t-shirts at The Voice,” he says. “All of a sudden I see this graphic t-shirt that this guy’s wearing and he’s really into it and he was kind of giving me a thumbs up. I was just really proud.”

What do you think of Levine’s clothing line? Anything you’ve picked up for a significant other?

–Alex Apatoff, reporting by Gabrielle Olya

Your Reaction

Follow Us

On Newsstands Now

On Newsstands Now

Mystery of the Marine's Wife
  • Mystery of the Marine's Wife
  • Andi Tells PEOPLE: 'Our Love is Worth All the Drama'
  • Cameron Diaz: Ready to Wed?

Pick up your copy on newsstands

Click here for instant access to the Digital Magazine


Add A Comment

Got something to add to this post? Fill out the fields below to make a comment, ask a question or share a tip. We'd love to hear from you.

Note: If this is your first time commenting on Style News Now, your comment will need to be approved by our moderator before it will appear. Thanks for your patience, and check back again soon.

Showing 0 comments


From Our Partners

Sign up for our daily newsletter and other special offers.
    Choose your newsletters
Thank you for signing up! Your request may take up to one week to be processed.
    see all newsletters