Katy Perry Is the New Face of CoverGirl: Get the First Look!

10/16/2013 at 10:32 AM ET

Katy Perry CoverGirlCourtesy CoverGirl

Get ready to “Roar:” Katy Perry has a new gig, and it’s a good one.

The pop star, who’s long been known for her lovely, bold and often irreverent beauty looks, has been tapped to be the latest CoverGirl spokesmodel for a series of ads that will debut in Spring 2014. This first-look photo shows the star with a soft, fresh face, complete with long lashes, rosy cheeks and just a hint of that ’90s style she’s been rocking lately.

RELATED PHOTOS: Barely there vs. bold – which beauty look do you prefer?

“In addition to music, I’ve always considered makeup to be a powerful creative avenue of self-expression,” Perry (who has made forays into beauty before with a fragrance and eyelash line) said in a statement. “I’m honored to partner with CoverGirl and share more colors and textures of my approach to beauty to inspire my audience.”

And though this first shot is somewhat subdued, the release promises to showcase “a breadth of bold new beauty looks” highlighting products developed by legendary makeup artist (and the brand’s global creative director) Pat McGrath. “Katy is the embodiment of a true CoverGirl — someone we root for, identify with, and get inspiration from,” said Esi Eggleston Bracey, VP and General Manager. “We have been admirers of her music and her style for a long time, and are looking forward to a beautiful journey together.”

Want to get Perry’s romantic look above? Three key products you’ll want to try: Clean Glow blush in “Roses,” Clump Crusher Extensions Lash Blash mascara and LipPerfection lip color in “Euphoria #360.”

Are you loving Katy Perry’s new role as CoverGirl spokesmodel? What beauty looks are you hoping to see in her ads?

–Alex Apatoff

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Showing 17 comments

Megan on

She looks beautiful.

Marie on

I am not really crazy about this picture, but if anyone can pull over cover girl it is her. She is a beautiful girl!

Charlie on

She looks great!!

ProudAmericanWoman on

Cover Girl has been in a brand identity crisis for several years. Their models include Katy Perry, Ellen Degeneres (wtf?), Queen Latifah, Sofia Vergera, Taylor Swift…they cannot for the life of them decide on an image or marketing concept to run with. The ads with Ellen Degeneres & Sofia Vergera especially were quite odd. They really need a change, whether that means a new ad agency, new Cover Girls (that actually make sense!) or more, I’m not sure, but I know one thing: I haven’t bought that brand in years & I buy a lot of beauty products.

ProudAmerican on

ProudAmericanWoman, it’s pretty clear to me who CoverGirls demographic is: people who wear makeup. Beauty comes in all shapes, ages, and colors. Why do you have a problem with Ellen Degeneres and Sofia Vergera?

Jessica on

Cover Girl tests on animals plus their makeup smells like noxema.

Tiffany on

I think it’s great that they have some many different types of women for CoverGirl. Pink is my favorite thus far. Like in real life, there are many different types of people and I don’t think that there should be a cookie cutter generic image that everyone feels they have to fit into.

chloe on

Yay! I adore her.

Jess on

OMGoodness this is going to be a dream come true for my daughter. There is only 1 thing she loves more then make-up and fashion and that is Katy Perry!

One Two on

I’m not a Katy Perry fan, but that is the best she’s ever looked. She looks like a different person, and I love it!

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