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Katy Perry Is the New Face of CoverGirl: Get the First Look!

10/16/2013 at 10:32 AM ET

Katy Perry CoverGirlCourtesy CoverGirl

Get ready to “Roar:” Katy Perry has a new gig, and it’s a good one.

The pop star, who’s long been known for her lovely, bold and often irreverent beauty looks, has been tapped to be the latest CoverGirl spokesmodel for a series of ads that will debut in Spring 2014. This first-look photo shows the star with a soft, fresh face, complete with long lashes, rosy cheeks and just a hint of that ’90s style she’s been rocking lately.

RELATED PHOTOS: Barely there vs. bold – which beauty look do you prefer?

“In addition to music, I’ve always considered makeup to be a powerful creative avenue of self-expression,” Perry (who has made forays into beauty before with a fragrance and eyelash line) said in a statement. “I’m honored to partner with CoverGirl and share more colors and textures of my approach to beauty to inspire my audience.”

And though this first shot is somewhat subdued, the release promises to showcase “a breadth of bold new beauty looks” highlighting products developed by legendary makeup artist (and the brand’s global creative director) Pat McGrath. “Katy is the embodiment of a true CoverGirl — someone we root for, identify with, and get inspiration from,” said Esi Eggleston Bracey, VP and General Manager. “We have been admirers of her music and her style for a long time, and are looking forward to a beautiful journey together.”

Want to get Perry’s romantic look above? Three key products you’ll want to try: Clean Glow blush in “Roses,” Clump Crusher Extensions Lash Blash mascara and LipPerfection lip color in “Euphoria #360.”

Are you loving Katy Perry’s new role as CoverGirl spokesmodel? What beauty looks are you hoping to see in her ads?

–Alex Apatoff

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Showing 17 comments

One Two on

If you didn’t tell me that was Katy Perry, I would have never guessed. Gorgeous!

Denise on

ProudAmericanWoman- Covergirl wants diversity and I love them for that even though their products are hit and miss with quality.

J on

Covergirl is killing it will their amazing choices for spokesmodels! They are so diverse in their choices (Janelle Monae, Queen Latifah, Becky G, Sofia Vergara, Ellen DeGeneres, Katy Perry). They actually live by their motto “Every girl is a covergirl.” I don’t even wear makeup but if I buy it will be covergirl.

Maria on

Yuck. This will not work. That picture is so photo shopped. I don’t respect her enough-Just NO-They should have made a better selection.

Miss Anne on

I could NEVER understand Ellen or Queen Latifah as cover girls either. In my head a cover girl is a Girly Girl. Like Jessica Alba, Sophia, and Taylor, so they did good with that. I think Katy is a good choice also.

Karen on

She has beautiful skin.

boFan on

Some people are sooooo judgmental. Katy is beautiful, as is Ellen, Queen Latifah, Pink, etc. Beauty comes in all shapes, sizes and colors. I applaud Cover Girl for thinking outside the stereotypical box.

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