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Kim Kardashian's Pure Honey Fragrance Is Here - Get the First Look

09/23/2013 at 09:00 AM ET

Kim Kardashian pure honey Courtesy Pure Honey

Sometimes a new mom just needs a pick-me-up after long, sleepless nights and days spent changing out of spit-up covered sweats. But not every new mom is Kim Kardashian, who can create a whole new fragrance just for that purpose — then sell it to thousands of her fans.

Pure Honey is the fifth perfume in Kardashian’s arsenal, and while her previous fragrances capture the star’s red carpet persona (with names like Glam and Gold), this new one is more personal and sensual.

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“I wanted Pure Honey to be both light and sweet but also powerfully seductive,” Kardashian says in a statement. “As women we all have these dual natures. We can be girly and playful but also tempting and captivating at the same time. Combining the two elements was the perfect way to capture our full femininity. I created it to be delectable and crave-able, like all beautiful women are.”

There are notes of red rose, freesia, vanilla and musk — and of course, honey, hence the name and the golden color of the scent inside the diamond-inspired bottle. If you’re craving your own fragrant mood boost, check out Kardashian’s latest project at KardashianFragrance.com, then let us know if you’re excited to give it a try!

–Alex Apatoff

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Showing 33 comments

Pia Razon on

Pure ho’r’ney is more like it!

kdm on

Smells like R Kelly’s sheets…..

dee on

I get a kick out of the “I created”. I watched a K show where she was creating her perfume. The chemist comes out and says, “I thought you would like this”. Kim, sniffed it, liked it and then they put her name on it. Then she picks out the bottle she wants her “creation” to go in.
The same with their clothing line. The designers show them the products, the K’s say “oh, that’s cute” and pick out what they want in “their” collection.

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