Kim Kardashian's Pure Honey Fragrance Is Here - Get the First Look

09/23/2013 at 09:00 AM ET

Kim Kardashian pure honey Courtesy Pure Honey

Sometimes a new mom just needs a pick-me-up after long, sleepless nights and days spent changing out of spit-up covered sweats. But not every new mom is Kim Kardashian, who can create a whole new fragrance just for that purpose — then sell it to thousands of her fans.

Pure Honey is the fifth perfume in Kardashian’s arsenal, and while her previous fragrances capture the star’s red carpet persona (with names like Glam and Gold), this new one is more personal and sensual.

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“I wanted Pure Honey to be both light and sweet but also powerfully seductive,” Kardashian says in a statement. “As women we all have these dual natures. We can be girly and playful but also tempting and captivating at the same time. Combining the two elements was the perfect way to capture our full femininity. I created it to be delectable and crave-able, like all beautiful women are.”

There are notes of red rose, freesia, vanilla and musk — and of course, honey, hence the name and the golden color of the scent inside the diamond-inspired bottle. If you’re craving your own fragrant mood boost, check out Kardashian’s latest project at KardashianFragrance.com, then let us know if you’re excited to give it a try!

–Alex Apatoff

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Showing 33 comments

amy on

Not a fan but she does look pretty.

jasmine on

To those who don’t like her why bother reading an article about her?? Obviously she gets your attention which is why she’s still famous.

Sara on

Her nanny is the one that…”needs a pick-me-up after long, sleepless nights and days spent changing out of spit-up covered sweats.”

Regina on

Please nobody buy it!

lesabre94 on

Thought for sure her next brand would have been named for her baby and come with a little blanket over the bottle that can’t be removed for many months for the buyer or others to see.

Casey on

That’s the best pic they could get? She looks like a tranny.

Zeze on

Does it smell like snatch?

casmia on

This latest fragrance was purportedly named “Tedium” prior to becoming “Pure Honey’.

The more you know….

Gina on

I think they misspelled money..

Khater on

Yeah, uh, no thanks. (p.s. This might come as a shock to someone as shallow and superficial and collagen-stuffed as you, Kim, but women who aren’t aesthetically “beautiful” can also be delectable and crave-able….dare I say, probably infinitely more so when compared to you or anyone you know.)

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