Robert Pattinson's Sexy Dior Homme Ads: They're Finally Here!

09/03/2013 at 08:30 AM ET

There’s sexy. There’s smoldering. And then there’s Robert Pattinson‘s long-awaited ad for Dior Homme fragrance.

After weeks of fleeting glimpses of the campaign’s sultry black-and-white shots (Rob in a bathtub! Rob smoking on a roof!), Dior finally ended the suspense by releasing the full, uncensored ad on their YouTube channel Sunday night. And it delivered on all those sexy sneak peeks.

RELATED PHOTOS: Are you as excited for fall makeup as we are? Click here!

Pattinson and model Camille Rowe cavort in various stages of déshabillé, in beds, in bathtubs, on dance floors and in fast cars. There’s lots of kissing, smoking, snuggling and suggestive glances, all set to a crunching Led Zeppelin soundtrack.

Our favorite part? Dior anticipated that you may want to Tweet, Pin, Facebook and generally collect some of the hottest shots from the ad, so they made it super-easy to do so on their site. Go ahead, live-tweet the whole thing — we won’t judge you. We may just be doing the same thing ourselves.

Tell us: Did Pattinson’s Dior ad live up to your expectations? What was the sexiest part?

–Alex Apatoff

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Showing 102 comments

rocknmovie on

Best perfume/fragrance commercial ever. Rob is perfect, sophisticated, playful, sexy, sensual, hot, handsome, edgy, rebellious, classic. He and Camille sizzle, have so much chemistry. This ad lives up to all its expectations. And the extended scenes…

Bebo on

The ad is stunning, I love the art direction and Rob looks absolutely gorgeous. Well worth the wait. Hot!!!

Emily on

Love this ad. Great music and sensual scenes to go with a sexy Dior Homme theme.

Erica on

Damn that’s HOT!!!!!

Ginger on

I was always impartial to Robert but love this ad and the corresponding video that shows the making of the ad. Whole Lotta Love was a super choice of song (says the Led Zep fan).

Miriam on

I am not really a fan of his but daaaaaamn!

D on

Love him no matter what but not sure about the LZ song… one of my favorites and I’m a fan since my teens but pictured something different. As I said though, love him and he is amazing to look at!

Patty on


Cindy on

Wow…. Hot alert!!!

Joann on

Damn damn damn he’s hot

Bree on

I mean seriously, how much better can this ad be? You’ve done it again Rob. HOT!!!

Sabri on

Does this guy ever smile?

amy on

soo hot!! he just looks like he would turn you out!

Just Me on

This makes Brad Pitt’s ad look like chopped liver…

Gina on

Love it. It’s Sizzling hot!!! He is sooo sexy.

Georgia on

Perfection. Top notch, creative, and appropriately sexy advertising. A, with Led Zep, a definite win!

Leanne on

I so could of seen this man play Christian Grey, he has it all! The sexiness and that smouldering look.

Noelle on

Shame in this day and age they have to glamorize smoking. What a horrible message to send out to all the young people who love Robert Pattinson.

Tanya on

Good Lord have Mercy!! OMG!! Very Hot and Sexy!!

Ladyd on

Kristen Who? LOL

Amy on

Wow. I love this ad! Worth waiting. Noticed not in English so does that mean it won’t be running in the USA?

Anyway I hope to see more films with Pattinson as well.

Sue G. on

Sex on a stick! Man that guy is gorgeous!

Catey on

After all of Dior’s teasing of this, I think it just falls short. I was honestly expecting something more of the line of Jude Law’s 5-minute film – but this is just a music video. I can see why it appeals to his fans, but I need more than a pretty face.

MVP on

Holy cow! He’s hot !!!

kitty62862 on

He’s cute, yes. Has a reputation for being a good guy.

I do not get the whole hysteria thing with him; he’s just not all that and a bag of chips, sorry!

nicole on

i need a cigarette! Man he’s hot

Lily on

Wow. Gorgeous.

Sunny on

Love the ad (for the most part). The couple in the water scenes are by far the most sexy. One thing though – smoking (and smoking breath) is no longer considered sexy. Would have been a much better ad without those scenes.

Terri on

Really gorgeous ad. Kudos to Dior! And Pattinson who is stunning in it!

Yvonne on

He’s lovely when he’s cleaned up but I felt this was a little long and I was bored after awhile and thought of clicking out of the video.

Jennifer on

Wow! You mean if I get my husband this cologne, we will suddenly turn into this ravishing, toned, well-dressed, exciting couple? Out the door with chubby now!!

Lilly on


apsara on

Awesome ad ! It is sexy and elegant and engaging ! Brilliant !

Rob the stud on

Stunning ad !! Much better than expected !!! Love IT !

Courtney on

whew! Is it hot in here?

Page on

Kristen, you dumb dumb girl… hahahaha in your face!

BeePeeGee on

Whew! Need a cold shower now!

Pat Dooley on

Thank you God for making Robert Pattinson

TaylorB on

I just do not get the popularity of this guy….I do not find him the least bit attractive.

nicola on

Love Love this ad campaign Rob is so hot !! Rob and Camille scorch the screen with their incredible chemistry !

luca on

great ad, please don’t glamorize smoking though-

Ariel on

Would have been better without the smoking. Smoking was cool about 30 years ago…

Kelly on

Yes! Really love it!

june on

love the ad and the woman looks relaxed and comfortable. Rob seems stiff and is not believable here.

nicola on

Rob’s Dior Film has class, edge, sexiness and romance all tied together in 1:40 minutes of heaven!!

Krissy on

Woah! That’s just hot!

JCali on

I never though Rob was hot until now. SUPER sexy!

wow !!!! on

I have been watching this over and over. So much goodness

ArtAfter5 on

The commercial ad has no the smoking-scene everybody can stop whinning. The ad is good – I never see ads on tv,even in the movie( I seat after that), or internet -ads, but ut was good. And for you who mentioned Jude’s ad. That is one and this is one. If it would be a narrated you sure objectived the analogy. And can I say, I didn’t love Jude’s ad? There is no accounting for tastes.

lana on

I lost interest in this ad months ago…So, no.

Yuliya on

I think it’s better than a “Twilight”.

Renee on

OMG!!!!!!! He is sexy. I always thought he was hot, but goodness that man is georgeous.

Andrea on

Wow! What a work of art Rob is, how can anyone not love this ad? It has everything, co-stars with actual palpable onscreen chemistry, the mood and tone is just hot. Rob is an amazingly talented actor, funny, beautiful and warm hearted. Looking forward to a long and fruitful collaboration with DIOR and his many new upcoming movies.

June on

Now I want to see him in a full length movie like this. Sign me up for that one.

Janet G. on

This guy could advertise Skunk Juice and those kids would be yankin’ it up, going, “OOO, Robert! R-o-o-o-b-e-r-t!!! OOOOO!!!”

dee on

I am in shock, this is the best ad i have seen to date !
It is so sexy, can’t believe the hot chemistry between these two

Clara on

The only “smoldering” part of this video was the song…

NickyAngel on

Damn that is HOT

mona on

One of the hottest commercial I have ever seen. The chemistry is like electric

Tanya on

Hot hot hot!! I have never been a big fan of Twilight movies, but always thought that he has that “special something”. This verifies my thoughts. These ads are the best, Rob is smoking hot hot hot!!

Outwest on

This is fab! His ad is soooo much better than Brad Pitt’s ridiculous Chanel ad.

maya on

One of the best ads I’ve ever seen. Great job creative team Dior!

sexy Rob on

OH man !! Rob is the sexiest and the most handsome man alive !

katy on

I am grinning so wide watching it. Its so well done. Cannot pinpoint a single scene. I love the playfulness between them. Camille is perfect and Rob is so dashing, elegant, sexy, romantic, sensual – just perfect.

Tara Savage on

Holy Moly!! **Panting**

Mrs. Robinson on

I am old enough to be his teen mom, but daaang. Totally get it!

PegieG on

Jezus that was hot

sofia on

Lauren, u nailed it when u said RP is perfect to portray Mr. Fifty Shades…too bad the filmmakers haven’t a lick of sense

sienna on

I love how Rob is evolving. This ad is avante garde . Its incredible beyond imagination .

sofia on

I wanna take an elevator ride w/ RP…omg

guest on

Never really saw what others did in him but I think I’m a convert! Wow!

Ana on

Robert Pattinson looks amazing, whether you are a fan of his or not. The video advertisement is sexy. Happily surprised.

Ana on

Robert Pattinson looks absolutely beautiful. He is definitely a happy single man.

Pam on

He’s hot, but cigarette breath? Yuck!


smokin hot!!

sienna on

Rob is stunning , incredibly sexy !! So classy and sensual !!

diane on

Speechless Robert Pattinson is so gorgeous ! Smoking hot !!

kAREN Ceriello on

He would of made the perfect Christian Gray in 50 shades of Grey

diane on

I love Rob’s tiny barely there smirk in the very last shot (in color). That just kills me. YUUUUUM!

Ada on

Damn! That’s hot..

Brandi on

I’d still hit that.. Such a cutie

Ruminating on

Much, too much too many clothes. Not sexy at all.

Lexi on

That was HOT. Kristen is the dumbest woman on the planet! My favorite ad ever – I’m buying Dior!

Lexi on

P.S. Rob = sexiest man alive. Better see him on the cover!

debbie bayley on

Congratulations to everyone involved. Fantastic, elegant, classy, sexy, fun ad. RP has definitely grown up and the choice of Led Zeppelins “whole Lotta love ” was truly inspired. Love the whole video. Agree with comments about Rob for 50 shades but so glad he didn’t go with it. He doesn’t need another franchise. The film world is truly his now. Have great hopes for his future

diane on

Dior Rob is sexy , edgy , sensual , sensitive and loads of fun just what Rob and Romain Gavras wanted to portray !

aitchcs on

He is a pretty face and I think that is about all he has to offer!

Dani on

That man is sexy by nature
Rob is so hot
Camille is beautiful and they have a wonderful chemistry.
perfect business
Congratulations for the great choice of Dior poster boy

Aimee on


MaryB on

Wow, looks like his Twilight are long over. This is fantastic!

Ladybug on

Kristen Stewart is a fool. What a hot hunk!

DeeDee on

I need a cold shower.

asiad867 on

Kristen Stewart is one silly little girl. Oh well that’s her loss

Lynn on

Good heavens! I want her job.

anti on

young and fresh , cant wait to get this fragrance !

diane on

Hot Damn but Robert Pattinson is smoking hot !

Bea on

Rob was better looking with a bit longer hair. I really like him, just not seeing what all the hype is about. He’s certainly looked much more smokin hot in other roles.

chris10101 on

Everything about this ad is perfect. So much beauty. The music is perfect. The chemistry is off the chains.

katy on

This post is not under Robs name …..People please put it under his name

Sharlyn on

All I can say is Oh My My!!!

pari on

The sexiest and the classiest ad ever !! Beats all ads hands down

Vjosdwef on

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