Good Morning, Here's James Franco Looking Sharp In a Tuxedo

08/27/2013 at 09:00 AM ET

James Franco Gucci adsCourtesy Gucci

There’s no doubt that James Franco is a Gucci guy, through and through. He’s been the face of its men’s fragrance since 2008, helped produce a documentary about the line’s designer Frida Giannini and even wore a sharp suit by the brand to his own roast this week.

And after serving as the face of Gucci’s Made to Measure line (all about customizable suits for its clients), Franco has now shot an ad for the fragrance of the same name — and is giving PEOPLE an exclusive behind-the-scenes peek at the campaign shoot.

PHOTOS: The fall makeup we’re so psyched to try!

James Franco Gucci adsCourtesy Gucci

And it’s not just any shoot. The spot was helmed by Drive director Nicholas Winding Refn and features Franco in a perfectly-fitted tux behind the wheel of a classic car. And lest you think this is some ordinary tux, think again: “James is as compelling a man to tailor as he is to know,” says designer Giannini.

Asked to sum up the brand in three words, Franco offers “Masculine, craftsmanship, texture.” But don’t expect him to be wearing one of those fancy suits on a date anytime soon — he also confesses to not having much of a personal life.

“I think my work is my life,” he says. “It’s what I love, and there’s nothing else I would rather be doing. I don’t really need time off.” Good thing Gucci is keeping him busy, then.

Tell us: What do you think of Franco’s latest ads?

–Alex Apatoff

Add A Comment

Got something to add to this post? Fill out the fields below to make a comment, ask a question or share a tip. We'd love to hear from you.

Note: If this is your first time commenting on Style News Now, your comment will need to be approved by our moderator before it will appear. Thanks for your patience, and check back again soon.

Showing 3 comments

DTrent on

Nice pic!

niagirl on

UNFF. Actor not a celebrity.

zuzie on

So f@cking HOT

From Our Partners


Get every new post delivered to your Inbox.

Join 2,460 other followers

Sign up for our daily newsletter and other special offers.
    Choose your newsletters
Thank you for signing up! Your request may take up to one week to be processed.
    see all newsletters