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Kate's Official Baby Portrait Dress: All the Scoop Straight From the Designer

08/20/2013 at 12:25 PM ET

Kate Middleton royal portraitPA/Landov

The Duke and Duchess of Cambridge bucked several longtime traditions for the first official portraits with Prince George. First, the photo was snapped by Kate’s father Michael in his backyard. And second, rather than consult a stylist with racks of designer outfits for the new mom to wear, the princess chose a maternity dress from her own closet — an item that she bought several months ago from the high-street brand (and one of her go-to labels during pregnancy) Séraphine.

She loves the floaty, empire-line “Jolene” dress so much, she bought it in three colors: Fuchsia, navy and blossom print (the latter of which she wore the day after she left the hospital headed for her parents’ home in Bucklebury).

RELATED PHOTOS: See even more fabulous star maternity style here!

It’s clearly a dress that she feels comfortable in and one that suits her new life as a mom. And true to the Duchess’s practical style sensibility, it only costs $79.

“We knew she really liked that dress, but to see her wearing it nearly a month after the birth – it’s so exciting!” says Cecile Reinaud, the founder of the maternity label. “She looks so beautiful in those pictures but also so natural. I think it’s a huge compliment to her that she looks like that in a snapshot, without a top-notch photographer with retouching and everything.”

Seeing as Kate owns twelve items from the brand — they hand-deliver her orders directly to Kensington Palace, just a stone’s throw from their flagship store — Reinaud is thrilled that the princess is still wearing maternity clothes almost one month after giving birth, noting that many celebrities tend to want to show off their unbelievable post-baby shape in regular clothing as soon as possible. “It’s a lovely message to all moms out there: She is not trying to pretend that she’s already lost all her baby weight and that’s really refreshing.”

Looking to nab one of Kate’s favorite dresses for yourself? You’ll have to be patient: It’s on back order until Sept. 16. “We sold over 100 dresses between the hours of 2:00 a.m. and 7:00 a.m.,” Rinaud says. Tell us: Do you love Kate’s dress? And how cute is baby George?

–Monique Jessen

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Showing 61 comments

Sarah on

Love these two. So stylish, and adorable together. :)

Guest from Canada on

Hey AS.. think you forgot a letter. How do you get moaning from my post? I’m very happy for the whole little family. Maybe you are the one who needs to get a life.

Susan on

Lovely picture of a sweet, young family. They both appear, through their comments and choices, to be pretty grounded, considering their positions. I wish them happiness!

Cecilia on

@lilK- you need to take geography. Anything made in Guam is made in the USA. It’s an American commonwealth and their president is Obama too. Car license plates even say Guam, USA.

Mel on

Gorgeous; stunning. Love them. Come on Kim and Kanye; show some class and keep the baby with you and not have a war on having the baby pics published. Just do like them and Channing and Jenna; put them out on your own!

Katie on

I love her dress. She looks so pretty. Baby George is so cute. They all look happy. I love the dog, too.

Melissa on

Beautiful family photo. I love that dress. She is a naturally beautiful woman. Just curious, where is his wedding ring?

Lynda on

Beautiful picture of the family…….Wish them nothing but the best…..

guest on

They have said all along (since the engagement) that William would not wear a wedding ring. No surprise.

Amanda K on

Oh wow. What a great photo. Lucky! I looked like a bloated whale thanks to medication from having c section in our first portrait. I wish them well :)

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