Kate's Official Baby Portrait Dress: All the Scoop Straight From the Designer

08/20/2013 at 12:25 PM ET

Kate Middleton royal portraitPA/Landov

The Duke and Duchess of Cambridge bucked several longtime traditions for the first official portraits with Prince George. First, the photo was snapped by Kate’s father Michael in his backyard. And second, rather than consult a stylist with racks of designer outfits for the new mom to wear, the princess chose a maternity dress from her own closet — an item that she bought several months ago from the high-street brand (and one of her go-to labels during pregnancy) Séraphine.

She loves the floaty, empire-line “Jolene” dress so much, she bought it in three colors: Fuchsia, navy and blossom print (the latter of which she wore the day after she left the hospital headed for her parents’ home in Bucklebury).

RELATED PHOTOS: See even more fabulous star maternity style here!

It’s clearly a dress that she feels comfortable in and one that suits her new life as a mom. And true to the Duchess’s practical style sensibility, it only costs $79.

“We knew she really liked that dress, but to see her wearing it nearly a month after the birth – it’s so exciting!” says Cecile Reinaud, the founder of the maternity label. “She looks so beautiful in those pictures but also so natural. I think it’s a huge compliment to her that she looks like that in a snapshot, without a top-notch photographer with retouching and everything.”

Seeing as Kate owns twelve items from the brand — they hand-deliver her orders directly to Kensington Palace, just a stone’s throw from their flagship store — Reinaud is thrilled that the princess is still wearing maternity clothes almost one month after giving birth, noting that many celebrities tend to want to show off their unbelievable post-baby shape in regular clothing as soon as possible. “It’s a lovely message to all moms out there: She is not trying to pretend that she’s already lost all her baby weight and that’s really refreshing.”

Looking to nab one of Kate’s favorite dresses for yourself? You’ll have to be patient: It’s on back order until Sept. 16. “We sold over 100 dresses between the hours of 2:00 a.m. and 7:00 a.m.,” Rinaud says. Tell us: Do you love Kate’s dress? And how cute is baby George?

–Monique Jessen

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Showing 61 comments

Ann on

Motherhood sure becomes her!

Sophia on

I love her parents dog laying behind her, classic!

She always looks amazing and is just classically beautiful

lIz on

I think that its adorable picture. They even included the family dog in the picture.The picture shows how down to earth both parents are, Diana would be proud!

Crystle on

Kate’s Father Did an AWESOME job taking these beautiful pictures

Aya on

Didn’t quite hide the fat stomach

Anonymous on

How many times will People mag get this basic fact wrong? She is a DUCHESS, not a princess.

You're Wrong on

Hey Anonymous, Kate’s official title is Duchess of Cambridge but she’s still a princess. She married a prince! And if you don’t believe it, then check the baby’s birth certificate, which lists her occupation as PRINCESS of the United Kingdom: https://twitter.com/BBCPeterHunt/status/363292716609720320/photo/1

Jillie on

Apparently JD didn’t have anything constructive to say about the pic so had to be a jerk. Ah the wonders of the internet.

Kate is very lovely and she could have purchased a more expensive dress and that makes our business..why?

Sara on

What a lovely photo of this family. All three look wonderful. I love that they have the dogs in it as well.

sara on

she looks so much better with a fuller face!!! great family photo too!

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