First Look! Ashlee Simpson Models for Sister Jessica's Clothing Line; 'She's a Fun One to Work With!'

07/31/2013 at 09:00 AM ET

Ashlee Simpson Jessica Simpson adsCourtesy Jessica Simpson

Ashlee Simpson‘s style has always differed from her sister Jessica‘s: Jess has always been feminine and frilly, while Ashlee’s rocked an edgier, downtown vibe. But mom Tina Simpson says there’s a simpler difference between the two.

“[Ashlee’s] boobs aren’t as big!” she tells PEOPLE at the Jessica Simpson Fall 2013 collection launch in N.Y.C..

“True that!” Ashlee says, laughing. “[Jessica’s] a bit more girly, and I kind of like to bring an edge to my looks. I do like to be in dresses, I just like to toughen it.”

The two sisters may be very different on the surface, but that didn’t stop new mom Jessica from making her little sis the face of the line for fall. Their differing styles appear to mix in these exclusive first-look photos of the campaign, with Ashlee bringing a little fierceness to the feminine clothes.

Ashlee Simpson Jessica Simpson adsCourtesy Jessica Simpson

“I have a pretty cool sister with an amazing sense of style, and I was honored to get to do the shoot,” says Ashlee, who collaborates on the brand as well, contributing to the tween line. “We keep it in the family. Jessica’s a fun one to work with.”

RELATED PHOTOS: See more celebrity ad campaigns we love!

Shooting the campaign with Ellen von Unwerth wasn’t just playing dress-up, though—things got a little messy on set.

“We were all having a good time, kicking dirt in pretty dresses,” Ashlee says. “They did tell us to look for ticks! And I was like, ‘Okay, I’m just going to roll in the dirt.”

Ashlee Simpson Jessica Simpson adsCourtesy Jessica Simpson

And did Ashlee invoke sisterly rights and “borrow” anything from the shoot? Yes, she confesses. “There’s a shot that I have a maroon dress on in, and it was so beautiful,” she says. “I love that dress — it was my favorite.” Have a favorite yourself? You can shop the collection in all major department stores this fall.

Tell us: What do you think of Ashlee’s modeling shots for her sister’s clothing line?

–Jeff Nelson

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Showing 82 comments

Lizzy M on

Ashlee looks gorgeous in these pics. Good for her.

Kica on

Good for them for keeping it in the family!

jenna on

say what you want about jessica, but the girl can design clothes!

manomer on

I think she is a gorgeous girl….and photo shop can only do so much and I doubt she needed much. I was never a big fan of her music but she is beautiful in these photos and like Jessica or not she knows how to make money. Nothing wrong with that at all. The whole boob thing..yea that is weird.

jenmiami on

All this family can talk about is Jessica’s breasts…as if it is appropriate and if she is the only woman in the world with large breasts. Tacky.

BBB on

Jessica hasn’t exactly been in modeling shape for at least 2 years so I guess having her sister do the shoot is the closest thing to getting a Simpson associated with the brand pictures.

maggie pie on

JESSICA HAS SOME CUTE CLOTHES AND BAGS…I HAVE A BRACELET WITH COWGIRL CHARMS SOMEONE GAVE ME…SUPER CUTE…

Just Me on

RJR on July 31st, 2013
Another nasty comment by a low class imbecile who has nothing better to do than bash someone they don’t even know. In terms you might understand….ESAD loser.

Just Me on

RJR on July 31st, 2013
Apparently People didn’t like my first response, so we’ll try again. Just another nasty comment from a low class imbecile who has nothing better to do than bash someone else in a pitiful attempt at making himself/herself/itself feel better about the sorry state of their life. In terms you may possibly understand….ESAD loser.

junebug on

She looks great! I have always liked the Jessica Simpson line….very nice and cute clothes.

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