First Look! Ashlee Simpson Models for Sister Jessica's Clothing Line; 'She's a Fun One to Work With!'

07/31/2013 at 09:00 AM ET

Ashlee Simpson Jessica Simpson adsCourtesy Jessica Simpson

Ashlee Simpson‘s style has always differed from her sister Jessica‘s: Jess has always been feminine and frilly, while Ashlee’s rocked an edgier, downtown vibe. But mom Tina Simpson says there’s a simpler difference between the two.

“[Ashlee’s] boobs aren’t as big!” she tells PEOPLE at the Jessica Simpson Fall 2013 collection launch in N.Y.C..

“True that!” Ashlee says, laughing. “[Jessica’s] a bit more girly, and I kind of like to bring an edge to my looks. I do like to be in dresses, I just like to toughen it.”

The two sisters may be very different on the surface, but that didn’t stop new mom Jessica from making her little sis the face of the line for fall. Their differing styles appear to mix in these exclusive first-look photos of the campaign, with Ashlee bringing a little fierceness to the feminine clothes.

Ashlee Simpson Jessica Simpson adsCourtesy Jessica Simpson

“I have a pretty cool sister with an amazing sense of style, and I was honored to get to do the shoot,” says Ashlee, who collaborates on the brand as well, contributing to the tween line. “We keep it in the family. Jessica’s a fun one to work with.”

RELATED PHOTOS: See more celebrity ad campaigns we love!

Shooting the campaign with Ellen von Unwerth wasn’t just playing dress-up, though—things got a little messy on set.

“We were all having a good time, kicking dirt in pretty dresses,” Ashlee says. “They did tell us to look for ticks! And I was like, ‘Okay, I’m just going to roll in the dirt.”

Ashlee Simpson Jessica Simpson adsCourtesy Jessica Simpson

And did Ashlee invoke sisterly rights and “borrow” anything from the shoot? Yes, she confesses. “There’s a shot that I have a maroon dress on in, and it was so beautiful,” she says. “I love that dress — it was my favorite.” Have a favorite yourself? You can shop the collection in all major department stores this fall.

Tell us: What do you think of Ashlee’s modeling shots for her sister’s clothing line?

–Jeff Nelson

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Showing 82 comments

Angi on

I agree- the maroon/plum dress is STUNNING!!!!!

kim on

she looks so pretty. so much better blonde vs black hair.

Danielle on

Ashley is perfect for that job, and she has the body and grace of a model…..Very good idea Jessica.

fanofboardwalkempire on

the clothes are really pretty and Ashlee is a great model for the brand! good for her.

kay on

she is stunning in these pics. love the clothes too. i wouldve never guessed in a million years tho that that was her in most of these pics.

MM on

she’s so beautiful. always has been. the clothes are horrid. i hate them.

Honey on

I love the burgundy shoes in the first photo.

Jay on

The clothes are common and been done before. Nothing interesting about the outfits, can find the same thing at any discount store in any town USA.

Linda Ayvaz on

She looks great in these shots. Also, Jessica has bigger boops because she weights more than Ashlee. Ashlee is tiny in comparison. But Jessica is also beautiful – they both are.

JW on

She can’t get work anywhere else so she can thank her sister.

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