First Look! Ashlee Simpson Models for Sister Jessica's Clothing Line; 'She's a Fun One to Work With!'

07/31/2013 at 09:00 AM ET

Ashlee Simpson Jessica Simpson adsCourtesy Jessica Simpson

Ashlee Simpson‘s style has always differed from her sister Jessica‘s: Jess has always been feminine and frilly, while Ashlee’s rocked an edgier, downtown vibe. But mom Tina Simpson says there’s a simpler difference between the two.

“[Ashlee’s] boobs aren’t as big!” she tells PEOPLE at the Jessica Simpson Fall 2013 collection launch in N.Y.C..

“True that!” Ashlee says, laughing. “[Jessica’s] a bit more girly, and I kind of like to bring an edge to my looks. I do like to be in dresses, I just like to toughen it.”

The two sisters may be very different on the surface, but that didn’t stop new mom Jessica from making her little sis the face of the line for fall. Their differing styles appear to mix in these exclusive first-look photos of the campaign, with Ashlee bringing a little fierceness to the feminine clothes.

Ashlee Simpson Jessica Simpson adsCourtesy Jessica Simpson

“I have a pretty cool sister with an amazing sense of style, and I was honored to get to do the shoot,” says Ashlee, who collaborates on the brand as well, contributing to the tween line. “We keep it in the family. Jessica’s a fun one to work with.”

RELATED PHOTOS: See more celebrity ad campaigns we love!

Shooting the campaign with Ellen von Unwerth wasn’t just playing dress-up, though—things got a little messy on set.

“We were all having a good time, kicking dirt in pretty dresses,” Ashlee says. “They did tell us to look for ticks! And I was like, ‘Okay, I’m just going to roll in the dirt.”

Ashlee Simpson Jessica Simpson adsCourtesy Jessica Simpson

And did Ashlee invoke sisterly rights and “borrow” anything from the shoot? Yes, she confesses. “There’s a shot that I have a maroon dress on in, and it was so beautiful,” she says. “I love that dress — it was my favorite.” Have a favorite yourself? You can shop the collection in all major department stores this fall.

Tell us: What do you think of Ashlee’s modeling shots for her sister’s clothing line?

–Jeff Nelson

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Showing 82 comments

Andrea on

Beautiful!

Kalla on

They are STILL talking about Jessica’s boobs? What is up with this family? smh.

Jenny! on

I LOVE her clothing line, shoes.. BOOTS! OMG i’m going to have a melt down :D Ash is really rockin out the looks too, makes me want to buy some nice shoes! I love this article.

rachel on

Seriously.. its just so weird. It was gross when her dad said she had DD’s that couldnt be contained or something, and now her mom making comments.. very odd. but the simpson sisters are both beautiful women. i prefer jessica just because i think she is hilarious, i dont know much about ashley.

thirdfloor22 on

Yet another “celebrity” clothing line that doesn’t cater to plus sizes, just stick figures. Is this really necessary? Not everyone’s a size 6.

RJR on

@Just Me on July 31st, 2013 – “Ashlee is finally coming into her own” …. HA HA HA. Who are you? Paula Abdul? That is one of the most overused and ridiculous comments made by people who try to make themselves sound intellectual.

Side Show Willie on

Ash, it is really good to see you & Jess doing so well. Here’s to more success! God bless you & your family. SSW

Missdebbe on

Why do people get so persnickety? About the clothes: I actually like the look of them and LOVE the boots. I will definitely look for them in stores:)

Gg on

Someone said earlier that she is finally coming into her own. What would she be doing if she weren’t modeling her sisters clothing line? I don’t know that either one of these girls are all that talented but Jessica has surrounded herself with good business people bc she has her name on every thing. Ashley is still riding on her sisters success. What does she really do for a living? The whole family is weird and kinda of ignorant with things they say . However, Jessica is laughing all the way to the bank !

Royalredusa on

I don’t know how you guys feel, but I’m not a fan of those “shoe boots”. They look like hooves and make the leg look chunky. Anyone with me on this?

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