H&M: There Was No Retouching Beef With Beyoncé

05/30/2013 at 05:15 PM ET

Beyonce H&M adsCourtesy H&M

H&M has recently been praised for featuring a plus-sized model in its swimwear campaigns, and for recently saying its models in the past had been too thin, so we were surprised to read reports that pop diva Beyoncé was furious with the fashion chain for retouching her figure in her ads for the brand.

According to the U.K.’s Sun paper, the star “hit the roof” when she saw the digital manipulation done to her figure in the campaign. “She’s a true diva and was furious that she had been given such a snubbing,” the paper’s source said. “Her people refused to give the pictures the green light so H&M were forced to use the originals.”

H&M, for their part, says no such dramatic encounter ever occurred. “Beyoncé was our only choice for this campaign and we were delighted when she said yes,” said a statement. “Our goal has always been to portray Beyoncé as the strong and beautiful woman she is. It has been a wonderful working process and a close cooperation. Both parties are happy with the final images.”

Tell us: What did you think of Beyoncé’s H&M ads? Do you wish fewer ads were retouched?

–Alex Apatoff

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Showing 8 comments

Sharon on

The final pictures are still photoshopped! lol

ebyy on

She is not plus size. Just because she’s not a size 0-2 does not put her in that category. She’s average size and beautiful.

Sommer on

I NEVER BELIEVED IT!
MEDIA OUTLETS NEED TO STOP PRINTING THINGS FROM “SOURCES”. WHO ARE THESE SOURCES? BEYONCE’S CAMPAIGN HAS BEEN GOING ON A WHILE SO WHY WOULD SHE COMPLAIN NOW. THANK YOU H&M AND BEYONCE!

dre on

This from the same woman who blasted the press about unflattering pictures of herself. Interesting

drumlug on

As long as they are shapely but not to shapley. And definately not boney! Beats the heck out of me as to why th US fell for the sickly scrawny Europeon look. I don’t want to see a bunch of belemics!

Neicey on

I think Beyonce is beautiful inside and out. Theres no need to say she’s plus size cause she’s not. But what I think the media needs to stop doing is labeling women all shapes and sizes. Im glad that H&M chose Beyonce for their ad. But either way it goes there’s no need to criticized or label womens clothes size just to make money or to promote their ad.

dan on

Damn! wud i would do to that….

kaya on

I don’t believe it.She’s so caught up in fame & frankly over exposed .I still don’t understand her relevancy.Her music is mediocre at best so is her acting.She opens her mouth & I yawn .I don’t get her .Her husband is more relevant than she is.She’s comes across as someone who has a great pr team …that’s all alot more talented singers than she is .

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