Abercrombie & Fitch Agrees to Be More Sensitive to All Sizes

05/22/2013 at 12:57 PM ET

Abercrombie & Fitch plus sizeRamey

The backlash regarding Abercrombie & Fitch’s “exclusionary” clothing policies (they don’t carry sizes above 10), as well as CEO Mike Jeffries’s controversial statements (“a lot of people don’t belong in our clothes”) has only been getting louder. And after Jeffries issued an unapologetic statement last week, the anti-Abercrombie roar became deafening.

Ellen DeGeneres delivered some scathing quips about the mass retailer in her monologue, summing up her feelings by saying “Fitch, please!” Blogger Jes Baker went on the Today show to talk about her widely viewed “Attractive & Fat” mock ad campaign, where she skewers the brand by posing in their clothes.

RELATED: Get all the background on the Abercrombie controversy here!

And now Benjamin O’Keefe, the 18-year-old who started the Change.org petition to get Abercrombie to expand their sizing, has met with executives in the company’s Columbus, Ohio headquarters, and come away with a corporate apology for Jeffries’s words.

O’Keefe, an eating disorder survivor, went with members of the National Eating Disorder Association to present their case against Jeffries’s comments about “cool” and “uncool” kids.

Abercrombie responded by saying in a statement, “We look forward to continuing this dialogue and taking concrete steps to demonstrate our commitment to anti-bullying in addition to our ongoing support of diversity and inclusion. We want to reiterate that we sincerely regret and apologize for any offense caused by comments we have made in the past which are contrary to these values.”

Tell us: Do you think Abercrombie & Fitch will actually act on their promises? Should they? And will you shop there?

–Alex Apatoff

FILED UNDER: Fashion , Shopping

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Showing 139 comments

Erica on

I will never shop there again or allow my children to spend my money at this type of store. Don’t expand the sizing please Jeff!!!! Bc I hope that u go out of business with that type of attitude.

UnKnown on

they should carry sizes 10 and up ALL BRANDS should, but sadly most dont and that’s discrimination!

lucy on

I will never shop there again. Boycott them!! Over priced to begin with and arrogant

Krysten on

Although the apology is appreciated, I will never shop there. And to be honest, it would be more appreciate if Jeffries himself apologized.

Marie-Claude on

The only one who teaches kid that the brand you wear is better than your personnality are shallow people with no contenance.

sarah on

I agree that anyone who wears a size higher than 10 should go on a diet and then they can wear nice clothes. Too many overweight people in this country.

Lynne on

They don’t need to expand their sizing, but they need to stop implying that you’re not cool if you don’t fit their clothes. The CEO needs to look in the mirror and evaluate his looks before casting stones at others. Looking at him, I don’t think he was part of the “cool” either.

Misty on

I don’t shop there because a pair of shorts coast almost 100 really it’s not that great…I was also told they only hire people they find attractive not right who had the right to judge anyone other than god himself

Ivy Beitner on

Regardless of A&F’s attempts to backpedal their statements made by their CEO, I would never shop there. To be clear, I never shopped there before, simply because they would rather burn thousands of dollars in merchandise than help others by donating the clothing. Sad that “calling people uncool & Fat” is what is actually going to bring the company bad press, instead of what really should. They have done irreparable damage to their label & will probably never live this down. I’m glad the CEO said what he did, people need to know what kind of companies they are representing & Benefiting.

.... on

This is where education is key…to parents about feeding their children properly from a young age, to kids regarding healthy lifestyles, etc. To deny the fact that there is an obesity epidemic is ignorant, but with all these insane fad diets and mental and emotional pressure, people just automatically jump to the unhealthiest and most dangerous ways to handle the problem. Where is the healthy in-between??

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