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Abercrombie & Fitch Agrees to Be More Sensitive to All Sizes

05/22/2013 at 12:57 PM ET

Abercrombie & Fitch plus sizeRamey

The backlash regarding Abercrombie & Fitch’s “exclusionary” clothing policies (they don’t carry sizes above 10), as well as CEO Mike Jeffries’s controversial statements (“a lot of people don’t belong in our clothes”) has only been getting louder. And after Jeffries issued an unapologetic statement last week, the anti-Abercrombie roar became deafening.

Ellen DeGeneres delivered some scathing quips about the mass retailer in her monologue, summing up her feelings by saying “Fitch, please!” Blogger Jes Baker went on the Today show to talk about her widely viewed “Attractive & Fat” mock ad campaign, where she skewers the brand by posing in their clothes.

RELATED: Get all the background on the Abercrombie controversy here!

And now Benjamin O’Keefe, the 18-year-old who started the Change.org petition to get Abercrombie to expand their sizing, has met with executives in the company’s Columbus, Ohio headquarters, and come away with a corporate apology for Jeffries’s words.

O’Keefe, an eating disorder survivor, went with members of the National Eating Disorder Association to present their case against Jeffries’s comments about “cool” and “uncool” kids.

Abercrombie responded by saying in a statement, “We look forward to continuing this dialogue and taking concrete steps to demonstrate our commitment to anti-bullying in addition to our ongoing support of diversity and inclusion. We want to reiterate that we sincerely regret and apologize for any offense caused by comments we have made in the past which are contrary to these values.”

Tell us: Do you think Abercrombie & Fitch will actually act on their promises? Should they? And will you shop there?

–Alex Apatoff

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Showing 139 comments

Shay on

Sick* not half.

val on

they’re just apologizing because they want money and their income’s probably been decreasing over all of this… i hope so, anyway!

kellann on

This bully should look in the mirror before judging others. I would like to give all humans the benefit of a doubt that the are inherently a good person… but the combination of the discriminatory words coming out of this BULLDOG WITH BOTOX FACE is the epitome of disgrace that befalls our society every day. The fact that people choose greed & money over acceptance and love for each other will be the decline of our society and ultimately this country. Way to go… we’re so proud of you for speaking your mind. I hope you find yourself homeless in a gutter with one of your $100 shirts on & nobody to put a penny in your cup.

Susan on

Notice they said they are sorry if anyone took offense, they did not apologize for saying it. This puts the onus of “wrong doing” on the consumer, on us – not on them. Fake and useless apology. Keep selling your size fours to the cool kids and let the rest of us live good lives in size 10s and 12s!

Tee on

Whether or not this store goes out of business will be a direct reflection of society today. Everyone should band together to make sure this store goes out of business and Jeffries along with it.

Nico on

A lot of stores carry certain sizes and I don’t think that is the issue.. The issue is Mike Jeffries telling people they are unworthy of the clothes.. Being a size zero I do not fit into Lane Bryant clothing and that is ok a lot of stores cater to different demographics.. But I take serious issue with a jerk who tell people that they are not good enough because of the size they wear… My sister is a size 16… She is a full time mother to three adopted little girls with cerebral palsey, she also a foster mother to two boys who were removed from their home for abuse… To me she is someone I aspire to be like, she is the definition of cool…

rachel on

they should be able to carry whatever sizes they want. i dont care if they only carry size 0-4. who cares, they are the ones losing business if they do that. the problem i have is the comments that moron made. not just about weight, but cool vs uncool kids…. i would not go there ever, he is such a jerk

rachel on

why is it discrimination is they dont carry above a size 10? plus size stores dont carry below certain sizes so by that logic aren’t they discriminating against smaller people? this CEO is a jerk and i would never shop at his store, but people are getting out of control. they have every right to sell whatever sizes they want, its THEIR LOSS if they dont carry higher sizes, they just lose customers.

julia on

I’m a size 13 and FAR from obese or even overweight. It’s just how my body is supposed to be. I will not shop there. This man does not deserve the success he has attained.

Beth Campbell on

Not enough. Jefferies head should roll to begin with. I don’t do business with companies who will employ such idiots at the top of the corporation. His attitude infects the entire brand.

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