Abercrombie & Fitch Agrees to Be More Sensitive to All Sizes

05/22/2013 at 12:57 PM ET

Abercrombie & Fitch plus sizeRamey

The backlash regarding Abercrombie & Fitch’s “exclusionary” clothing policies (they don’t carry sizes above 10), as well as CEO Mike Jeffries’s controversial statements (“a lot of people don’t belong in our clothes”) has only been getting louder. And after Jeffries issued an unapologetic statement last week, the anti-Abercrombie roar became deafening.

Ellen DeGeneres delivered some scathing quips about the mass retailer in her monologue, summing up her feelings by saying “Fitch, please!” Blogger Jes Baker went on the Today show to talk about her widely viewed “Attractive & Fat” mock ad campaign, where she skewers the brand by posing in their clothes.

RELATED: Get all the background on the Abercrombie controversy here!

And now Benjamin O’Keefe, the 18-year-old who started the Change.org petition to get Abercrombie to expand their sizing, has met with executives in the company’s Columbus, Ohio headquarters, and come away with a corporate apology for Jeffries’s words.

O’Keefe, an eating disorder survivor, went with members of the National Eating Disorder Association to present their case against Jeffries’s comments about “cool” and “uncool” kids.

Abercrombie responded by saying in a statement, “We look forward to continuing this dialogue and taking concrete steps to demonstrate our commitment to anti-bullying in addition to our ongoing support of diversity and inclusion. We want to reiterate that we sincerely regret and apologize for any offense caused by comments we have made in the past which are contrary to these values.”

Tell us: Do you think Abercrombie & Fitch will actually act on their promises? Should they? And will you shop there?

–Alex Apatoff

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Showing 139 comments

Chelsey on

Sarah, you are an idiot…you do realize that not all people can be a size 10 or under…some people are built differently…how about we stop throwing stones about how we look and focus more on how we feel??? A&F will never have my business again. Not bc they don’t carry all sizes but because Mike Jeffries is an a$$hat who enables bullying.

Chrissy on

Will NEVER shop there EVER!!!!!

Lexi on

Please. They don’t care. It’s lip service to avoid more bad PR in the hopes that the story will go away.

Lisa on

Face it, free speech is dead, and everyone who is overweight has an “eating disorder.”

patti on

I really don’t care what sizes they carry. That is their right. He said that cool kids wear their stuff. To me that is being a bully. Plus, what if a person that is an XL comes to apply for a job? Would they hire them if they couldn’t wear one of their shirts? This guy says he does not believe in bullling but I don’t believe him. He said those things and didn’t even apologize. Now all of sudden A&F is sorry. Just a little too late.

Wazza on

I am a size 2.. I have a closet full of A&F… But after reading the CEO comments of who is “cool” enough to wear their brand I have decided to get rid of every single piece… I will not support a company that tells people their value is dependent on their waist size… I have seen Mike Jeffries and would recommend to him to take a really long look in the mirror before he judges others…. If A&F want to recover from the well deserved back lash I suggest getting rid of the CEO…..

TeresaD on

@Sarah you are part of the problem with body image. I am 5’10 and weigh in at a health 165 lbs. I still wear a size 12 due to height and build. Stop spreading the hate and discontent that contributes to our children having eating disorders and learn what a healthy weight is

Tiffany on

Too little too late. Their words lack any sincerity. The CEO was pretty clear with his original statements, and then his follow up last week.

I don’t shop there, anyway, but if I did, I wouldn’t in spite of their “apology.” Im a size 4 who is completely offended by their remarks and unapologetic discrimination. Bullying isn’t cool, and when grown men do it, it’s just pathetic.

lisa on

thanks to Jeffries, he made A&F totally uncool to wear – I’d be embarrassed to wear it now…

Shay on

I actually won’t wear Hollister (I refuse to go into that store without a gas mask and a flashlight), AE, or A&F. I refuse to pay 20.00 for a shirt that has the company logo on it. Honestly I’d feel like a billboard for their clothing. Now for the sizes, not everyone can be skinny. Some people have half problems that keep them from being skinny. Having kids can also change your body. The ones who say people over size 10 need a diet, look in the mirror and realize what you said. Size 10 is nothing. Being too skinny or too fat could make you sick. Either way, no one will ever be happy with the BMI scale. Just realize what you say about weight, it doesn’t matter what size someone could be, words do hurt, and sometimes those words could make a person relapse or a family lose their loved one.

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