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Abercrombie & Fitch Agrees to Be More Sensitive to All Sizes

05/22/2013 at 12:57 PM ET

Abercrombie & Fitch plus sizeRamey

The backlash regarding Abercrombie & Fitch’s “exclusionary” clothing policies (they don’t carry sizes above 10), as well as CEO Mike Jeffries’s controversial statements (“a lot of people don’t belong in our clothes”) has only been getting louder. And after Jeffries issued an unapologetic statement last week, the anti-Abercrombie roar became deafening.

Ellen DeGeneres delivered some scathing quips about the mass retailer in her monologue, summing up her feelings by saying “Fitch, please!” Blogger Jes Baker went on the Today show to talk about her widely viewed “Attractive & Fat” mock ad campaign, where she skewers the brand by posing in their clothes.

RELATED: Get all the background on the Abercrombie controversy here!

And now Benjamin O’Keefe, the 18-year-old who started the Change.org petition to get Abercrombie to expand their sizing, has met with executives in the company’s Columbus, Ohio headquarters, and come away with a corporate apology for Jeffries’s words.

O’Keefe, an eating disorder survivor, went with members of the National Eating Disorder Association to present their case against Jeffries’s comments about “cool” and “uncool” kids.

Abercrombie responded by saying in a statement, “We look forward to continuing this dialogue and taking concrete steps to demonstrate our commitment to anti-bullying in addition to our ongoing support of diversity and inclusion. We want to reiterate that we sincerely regret and apologize for any offense caused by comments we have made in the past which are contrary to these values.”

Tell us: Do you think Abercrombie & Fitch will actually act on their promises? Should they? And will you shop there?

–Alex Apatoff

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Showing 139 comments

Steph on

forget him! its a little to late for me. I am a plus size girl and if they make their clothes to fit me, tough noogies cause I aint buyin! I will never support them and I dang sure will not buy their clothes for my kids! they are whats wrong with the world today.

Cait on

I don’t shop there. Never have, never will. But then shouldn’t Lane Bryant start carrying smaller sizes?

Unknown on

I love this store. For those of you who are saying you hope they go out of business, there are people who have a hard time finding clothes because they’re skinny! I love Abercrombie because my arms are like sticks and in Hollister the clothing’s huge! It’s one place that I can fit into.

Kayla on

I really don’t think they need to expand their sizes. They are not the only store who doesn’t go above a size 10. That’s just like saying being obese is okay and it isn’t. The CEO does need to give a sincere apology though!

Miranda on

I don’t understand how expanding the sizes at Abercrombie is going to benefit the overweight population. It’s just going to put the overweight concept into a positive light, when really, the incidence of heart disease, certain cancers and diabetes is increasing due to higher obesity rates in the U.S.

sarah on

I haven’t shopped there ever since they fired the girl with a prosthetic arm! Who is this guy to talk about “cool kids” anyway? I’m just saying you’d think he’s be more sensitive about outward appearance as he’s no supermodel himself!

Carm on

I don’t think he’s had a good look in the mirror! After all that plastic surgery he has had done, he defines scary. he clearly has zero idea as to what beauty means! he’s just a self-entitled a-hole! can’t wait until his so called empire breaks down!

jld on

Mike Jeffries may just want to look in a mirror before he goes calling people uncool or fat or whatever. Just sayin’.

gigi on

If people would stop buying there clothes You could actually put them out of Business, Which would be amazing for all the size 10 and over and for all the normal looking people are not considered the pretty people ( which is just ridiculous) put them out of Business

Cheryl Martin on

Absolutely NEVER EVER again!!!

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