Abercrombie & Fitch Agrees to Be More Sensitive to All Sizes

05/22/2013 at 12:57 PM ET

Abercrombie & Fitch plus sizeRamey

The backlash regarding Abercrombie & Fitch’s “exclusionary” clothing policies (they don’t carry sizes above 10), as well as CEO Mike Jeffries’s controversial statements (“a lot of people don’t belong in our clothes”) has only been getting louder. And after Jeffries issued an unapologetic statement last week, the anti-Abercrombie roar became deafening.

Ellen DeGeneres delivered some scathing quips about the mass retailer in her monologue, summing up her feelings by saying “Fitch, please!” Blogger Jes Baker went on the Today show to talk about her widely viewed “Attractive & Fat” mock ad campaign, where she skewers the brand by posing in their clothes.

RELATED: Get all the background on the Abercrombie controversy here!

And now Benjamin O’Keefe, the 18-year-old who started the Change.org petition to get Abercrombie to expand their sizing, has met with executives in the company’s Columbus, Ohio headquarters, and come away with a corporate apology for Jeffries’s words.

O’Keefe, an eating disorder survivor, went with members of the National Eating Disorder Association to present their case against Jeffries’s comments about “cool” and “uncool” kids.

Abercrombie responded by saying in a statement, “We look forward to continuing this dialogue and taking concrete steps to demonstrate our commitment to anti-bullying in addition to our ongoing support of diversity and inclusion. We want to reiterate that we sincerely regret and apologize for any offense caused by comments we have made in the past which are contrary to these values.”

Tell us: Do you think Abercrombie & Fitch will actually act on their promises? Should they? And will you shop there?

–Alex Apatoff

FILED UNDER: Fashion , Shopping

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Showing 139 comments

Jake Vink on

This article is laughable given that you are quoting Ellen DeGeneres! Abercrombie $ Fitch should not cave to anyone. I really appreciate a clothing store I can shop at that has quality clothing that fits me and looks good on me. I am happy to pay more for that If people don’t like their marketing approach they can shop elsewhere but they are losers if they tear down A & F on sites such as this.

jared ruddell on

This isn’t even a picture of A&F models…. Way to go People….

Brooke on

I’m not a size 8 anymore, but even when i was, I couldn’t get their tops over my ample chest. The store is overpriced caca anyway.

Steve on

True, there are to many obese people in the world. Get off your ass and stop riding electric carts at Walmart! As for A&F, who cares?

ernie on

too late mike, you pretty much ruined the brand. i wonder what you will be wearing in the unemployment line? If you wanna save the company you should resign!

Ashley on

I went in to one of their stores once and left after to.d the did not care things big enough for me. I ain’t a heavy set girl I am just big chested. I felt so embarrassed that someone would point out my not being able to fit in their shirts and having someone remind me because of it

Shelby on

Um. I wear a size 12. And my stomach is completely flat. I workout three times a week. I can’t make my bone structure smaller. I have hardly any fat. My bmi is AVERAGE. so why is everyone saying anything over a ten is obese? Not every woman has a tiny frame. Every womam is shaped different. I think being fit and healthy and wearing a bigger size is better than skinny and unhealty.

Joyce Johnson on

I shop there and im average size. I don’t have a small waist chest or hips. However I fit into a medium. I think it’s good that they aren’t encouraging people to be fat. Maybe if people realize that they just have too much fat to fit in the clothes, they will work harder so they can. Also the clothes are great quality!

Sally on

Ok so it’s alright for lane Bryant to have clothes for ONLY plus size people but a&f can’t cAter to people who are average?

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