Abercrombie & Fitch Agrees to Be More Sensitive to All Sizes

05/22/2013 at 12:57 PM ET

Abercrombie & Fitch plus sizeRamey

The backlash regarding Abercrombie & Fitch’s “exclusionary” clothing policies (they don’t carry sizes above 10), as well as CEO Mike Jeffries’s controversial statements (“a lot of people don’t belong in our clothes”) has only been getting louder. And after Jeffries issued an unapologetic statement last week, the anti-Abercrombie roar became deafening.

Ellen DeGeneres delivered some scathing quips about the mass retailer in her monologue, summing up her feelings by saying “Fitch, please!” Blogger Jes Baker went on the Today show to talk about her widely viewed “Attractive & Fat” mock ad campaign, where she skewers the brand by posing in their clothes.

RELATED: Get all the background on the Abercrombie controversy here!

And now Benjamin O’Keefe, the 18-year-old who started the Change.org petition to get Abercrombie to expand their sizing, has met with executives in the company’s Columbus, Ohio headquarters, and come away with a corporate apology for Jeffries’s words.

O’Keefe, an eating disorder survivor, went with members of the National Eating Disorder Association to present their case against Jeffries’s comments about “cool” and “uncool” kids.

Abercrombie responded by saying in a statement, “We look forward to continuing this dialogue and taking concrete steps to demonstrate our commitment to anti-bullying in addition to our ongoing support of diversity and inclusion. We want to reiterate that we sincerely regret and apologize for any offense caused by comments we have made in the past which are contrary to these values.”

Tell us: Do you think Abercrombie & Fitch will actually act on their promises? Should they? And will you shop there?

–Alex Apatoff

FILED UNDER: Fashion , Shopping
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Showing 139 comments

kittah on

ugh. if you dont like what they’re about then dont shop there. people are so offended about everything. sad state of affairs our society is leading to. le sigh.

Kate on

Someone please hand this man a mirror.

Emily on

They are just saying this because they know their sales will fall & the will go out of business so it’s a last ditch effort to save face & save their sales.

john on

Boycott. Hit him where it hurts.

Haylee on

sarah says:
May 22, 2013 at 5:23 pm
I agree that anyone who wears a size higher than 10 should go on a diet and then they can wear nice clothes. Too many overweight people in this country.

You are really displaying your ignorance. There are some seriously healthy and fit people who are above a size 10. Have you considered the sizes that tall people wear? Their bodies have larger structures to support height and many wear 12 and up and are in quite a healthy physical state. Skinny does not mean you are healthy by any means.

lianna on

I actually don’t see anything wrong with having sizes only up to 10… it helps discourage obesity! Seriously, if you’re over 10 there’s a problem.

Bella on

Too little, too late A&F…

Julie @ Willow Bird Baking on

I don’t actually care what sizes they want to carry. They’re a private company and can cater to all petites or all size 10-and-unders or all plus sizes, whatever. I don’t care. What I care about is what the CEO said, and because I feel like that’s what his heart really feels, I wouldn’t ever shop there regardless (and I’m a size 4.)

lauren on

Fyi size 10 in pants isnt big…im a size 11 and im no where near being overweight. So all those comments about size 10 being “obese” is pure bs

Noelle on

I’m 6 feet tall and a size 12. I exercise regularly and just ran a half marathon. How am I fat/promoting obesity?

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