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Rooney Mara, Cate Blanchett Land Fragrance Campaigns
Ilya S. Savenok/WireImage; Ace Pix
Mara has been named as the face of Calvin Klein’s new scent Downtown, which will include TV spots helmed by her Girl With the Dragon Tattoo director David Fincher (plus ads shot by Jean-Baptiste Mondino, below).
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“I am very excited to be included in the group of amazing women that have been featured in the iconic advertising campaigns for Calvin Klein fragrances,” Mara tells WWD of a sorority that includes Kate Moss, Christy Turlington and Diane Kruger. “It’s an honor to be part of a brand with such a legacy of breakthrough advertising.”
Also signing on to a perfume campaign is Cate Blanchett, for Armani fragrances. The actress is a longtime fan of the designer and attends many of his shows, so she seems to be a natural fit for his new fragrance Sí, which will be launched in late summer.
Tell us: What do you think of the actresses’ new gigs? Which fragrance are you excited to try?
Jean-Baptiste Mondino for Calvin Klein