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Amanda Seyfried Is the New Face of Givenchy Fragrance

05/01/2013 at 12:35 PM ET

Amanda Seyfried GivenchyJohn Shearer/Invision/AP

When Givenchy asked Amanda Seyfried if she’d like to be the face of their fragrances, it didn’t take her long to come up with an answer.

“F— yeah,” she told the Givenchy team, according to her interview in WWD.

The reason she was so enthusiastic: “It’s an honest collaboration,” she says. (No kidding: she’s attended the line’s fashion shows, worn its menswear and even performed in it at the Oscars.)

Seyfried says she’s proud of her partnerships with Clé de Peau and Givenchy because “what they do is really cool, especially Givenchy — they’re so artistic. And I feel like I have a foot in the fashion industry now.”

Givenchy is mutually admiring of Seyfried. “Amanda is a chic, sexy woman who is a perfect fit for Givenchy,” says Nicholas Munafo, U.S. president for LVMH Fragrance Brands.

Seyfried’s print ads for Very Irresistible Givenchy were styled by creative director Riccardo Tisci and will be in magazines in October; she also shot a TV campaign.

Tell us: What do you think of Seyfried’s Givenchy collaboration?

–Alex Apatoff

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Showing 7 comments

kristina smith on

She’s gorgeous and has a really kool personality..I think it’s a great collaboration..

Selena on

She has such a lovely face.
Stylishselena.blogspot.com

Brayden on

That’s hilarious! Good for her! Glad to see she is so passonite about this collaboration!

willard on

Using the “F’ word is not classy and proves she is another robot from control media HQ.

Welcome to zero-role models Ltd.

Celebrity News & Alerts | Chic Clicks: The $50,000 Dolce & Gabbana Dress You Have to See; Plus, Amanda Seyfried’s New Givenchy Ad on

[...] Amanda Seyfried’s debut fragrance ad for Givenchy’s Very Irresistible. [Grazia [...]

Growing Socials News and Alerts | Chic Clicks: The $50,000 Dolce & Gabbana Dress You Have to See; Plus, Amanda Seyfried’s New Givenchy Ad on

[...] Amanda Seyfried’s debut fragrance ad for Givenchy’s Very Irresistible. [Grazia [...]

Chic Clicks: The $50,000 Dolce & Gabbana Dress You Have to See; Plus, Amanda Seyfried’s New Givenchy Ad | Gossip 4 Celeb on

[…] Amanda Seyfried’s debut fragrance ad for Givenchy’s Very Irresistible. [Grazia […]

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