Kate Hudson and Goldie Hawn's Almay Ad: 'I'll Never Say Katie Didn't Have Style From the Beginning'

04/30/2013 at 09:00 AM ET

Every girl thinks her mom is the most beautiful mom around — and Kate Hudson is no different.

So the Almay spokeswoman enlisted her gorgeous mom, Goldie Hawn, to shoot a Mother’s Day spot for the beauty brand that celebrates the vivacious mother-daughter duo.

Hawn and Hudson exclusively spoke to PEOPLE about all the things mothers and daughters do, from raiding each other’s closets to making (and breaking) beauty rules. See the photo and read their warm, funny Q & A below, and visit Almay’s Facebook page for a chance to win a trip to N.Y.C. with your own mom to get a mother/daughter makeover.

Kate Hudson Goldie Hawn Almay adCourtesy Almay


PEOPLE: Kate, was there anything you coveted in your mom’s closet?

Kate: Mom’s closet was always open. Mom was always into Alaïa, so there were all these cute, tight bodysuits that she wore all the time. I always got into her closet when I was growing up.
Goldie: What daughter doesn’t? Katie made her own clothes. She was always her own stylist. If she picked and chose through my closet it was completely out of curiosity. She would always put her clothes together, even when she was a little girl. I was not a buyer of fancy clothes, Katie will tell you. I think she remembers a few fancy things I got her, but she created her own style.
Kate: We weren’t a big clothes-buying family, except for back to school. We were more of an active family, dance and sports; going shopping was really a treat when it happened.

PEOPLE: Do either of you have an era of style or beauty where you’d like to burn all the old photos?
Kate: Let’s see, I don’t know. It’s so weird to be objective. If I was extremely self-conscious, sometimes I just put things on and don’t think about it.
Goldie: Wait ’til you get to be my age. You’ll realize you’re putting your clothes on inside out!
[Both laugh]
Kate: Mom, you’ve been putting your clothes on inside out since I was six.
Goldie: When I was in dancing school, I wore my clothes inside out.
Kate: I was actually looking at pictures of mom in the ’70s that were amazing. Her hair was stringy and wavy and her eyes, her eyelashes, the mascara was incredible and she has this big coat on. Mommy got to live in a time, the ’60s, ’70s and ’80s, so much fun.
Goldie: Oh God, style was so great then. I think one of the great eras was the ’70s. We were dealing with a lot as a nation and style was very specific. Today’s style is all over the place. These designers were coming out with prints and edgy ideas. The hip-huggers in the ’70s were the best era, they came up over your hip, lower in the front and back and it was just flattering and beautiful and extreme. It was pretty fabulous.

PEOPLE: Any family rules about when you could wear makeup, get your ears pierced — anything like that?
Goldie: Yeah, no tattoos!
Kate: [Laughter] [Ed note: Oops, sorry mom! She's got one on the top of her foot.]
Goldie: That was like my big one. Ear piercing we did –how old were you, honey?
Kate: I think I was like 6 or 7.
Goldie: There were rules.
Kate: We weren’t really into rules.
Goldie: It was more about behavior. For makeup and all that stuff, Katie has been putting on makeup since she saw me in the makeup chair.
Kate: It was more behaviorial. I never felt like there were rules, but it was about how I acted.

PEOPLE: Goldie, are you the type of mom to tell Kate, “Stand up straight!”?
Goldie: No, no. I threw her in ballet class when she was very little. She was destined to be in the world of show business because she was very flamboyant. But I wanted her to be able to walk into a room and have presence of body and be squared off. And have that feeling. To me, dance was everything and it raised her that way. I don’t think I was terribly critical. Or I tried not to be. Sometimes she’d say, “Mom, your nostrils are flaring, why are you looking at me that?” But I wasn’t strict like that. Once she decided to paint our toy Maltese, Paula, pink.
Kate: I took blush, I wanted to put makeup on her! I was very little, I didn’t know better.
Goldie: But it was so great because it was artful. I thought it was horrible but it was awesome.
Kate: I think Paula liked being punk!
Goldie: I will never say that Katie didn’t have style from the very beginning.

Tell us: What’s most beautiful about your mom?

–Julie Jordan

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Showing 22 comments

Noneya on

AWESOME! Love these two! What is beautiful about my mom is that she honestly shows unconditional love! I have to admit I was a very rebellious and troublemaking teen/young adult but mom was AWAYS there for me! Still is and I’m 50 now!!

Kwise on

I met Goldie Hawn back in the 80s and she was an incredible person. She’s one of those people that just radiates from within – stunningly beautiful. But she was also incredibly kind. I was an awkward kid, and she was sweet and nice to me – despite the fact that she was a HUGE star at the time. I can’t even describe how down-to-earth she was – everything she describes in this article (about them being active and sporty and laid back) rings totally true to be (based on my VERY limited interaction with her). She seems like really good people :)

pinkdaisy344 on

Just like me and my beautiful Mom!!! xoxo

Sharon on

Wow! I’ve always liked Goldie Hawn and think she looks incredible for her age. HOWEVER, how much work has she had done????? She looks so different and the Botoxed forehead is too Nicole Kidman for me. A woman our age SHOULD have a few lines and wrinkles to show the time and love and life she has lived. I guess Hollyweird makes it impossible to grow old gracefully without cosmetic surgery.

Jan on

This is so sweet. I lost my mom suddenly right at 20 years ago. We missed alot of good years. Enjoy your mother while you have her. Life is short.

Pam on

They are both beautiful! I wish I had a mom like her. My Mother was a raging alcoholic/drug addict and extremely abusive. I finally found the strength this year to cut her out of my life completely. She will never be a good person. I’m expecting my first child and I don’t her negativity/abuse around them. I hate Mother’s Day, always have. I can’t wait til next year when it will finally mean something to me.

Jennifer H-K on

What makes my Mother beautiful is her love for my Dad.She has loved him since she saw him playing with my uncles(her brothers) when she was only 4.Her face lights up in his presence and her beauty is one of pure happiness♥

amy on

What has Goldie Hawn done to her face!!!!????

Joann connor on

Goldie Hawn isn’t naturally beautiful. We all could look good at her age if we had the money and guts to mess with our faces and bodies.

Nannyto1 on

Love these two… so sweet and down to earth. My Mom is an amazingly beautiful person inside and out. She’s loving, strong and incredibly special. Love you Mom!!!

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