Drew Barrymore: Running Flower Cosmetics Is 'Very Romantic'

04/08/2013 at 09:00 AM ET

Drew Barrymore Flower makeupDonato Sardella/Wireimage

While Drew Barrymore claims to love every single one of the 181 products in her Flower beauty line, she is willing to play favorites with one.

“I’m really obsessed with the [Easy On The Eyes Long Wear] Eyeliner in Khaki Shimmer,” the actress tells PEOPLE at Lucky Magazine’s Fashion and Beauty Blog Conference. “It’s a perfect smoky, khaki, yummy green that … that really brings a sparkle to your eye.”

Barrymore began developing Flower while pregnant with now six-month-old daughter Olive, and as a working mom, she feels that she couldn’t be in a better field.

“This is nice, because I get to go home at night to my family … and it’s very romantic.” she explains. “To think about what a woman wanted while I was feeling very womanly and growing a girl — it was the most perfect thing I could ever be doing in my life!”

Savvy businesswoman Barrymore, 38 (who also runs has a wine brand and a production company) says she sees big things ahead for Flower, which is already expanding. But the number crunching isn’t even the fun part for her.

“I like working in a business and an industry that’s so joyous and empowering to women, and all the positive messaging you can do with it too,” explains the former Cover Girl. “When you have such an opinion or a passion about how things could or should be done, and you have a chance to do it, that’s exciting!”

Tell us: What’s your can’t-live-without beauty product?

–Gabrielle Olya

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