Exclusive First Look: What to Buy At the New VictoriaBeckham.com

03/26/2013 at 10:00 AM ET

Victoria Beckham eyewearCourtesy Victoria Beckham

Victoria Beckham keeps getting bigger and bigger in the fashion world — and now she has a website to match.

The may-jah designer launched her first-ever e-commerce site Tuesday morning, and gave PEOPLE an exclusive look at three of her favorite sunglasses styles now for sale on her site: the $595 “Feather Butterfly” (top), $535 “Granny Cat” (middle) and an $850 “Classic Aviator” style with gold frames and 18-karat gold mirrored lenses.

“A great piece of eyewear is the perfect complement to every outfit,” Beckham tells PEOPLE exclusively in a statement. “The collection is handcrafted in Italy using the latest techniques and finest materials. Each piece is hand cut, assembled, and polished, with the same aspirational, chic and refined aesthetic that is at the heart of my creative vision.”

RELATED PHOTOS: Check out more star designers with looks you’ll love!

Since Beckham is a noted eyewear enthusiast (seriously, you never see the star outside without a chic pair of shades), we’ll definitely take her word for it.

And ultimately, no one is more excited about Beckham’s foray into e-commerce than the designer herself. “The e-commerce site will help me to grow this category and bring even more to my customers,” she says. Great! Now that we know where to get her wardrobe, can she give us a hint about how to find a David Beckham lookalike?

Tell us: Are you excited to shop VictoriaBeckham.com?

–Alex Apatoff

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Showing 38 comments

Bekleen on

Hey Victoria “stone face” beck ham!!! I know u wipe your butt with five hundred dollars …. But people in the real world think this pricepoint is rediculous! I could feed my family for 2 months with this kinda money!! Get your greedy head outta your butt!!!

Sigh on

Bekleen…there are people in this world who can afford those prices.

stacy wu on

Her clothes and accessories look simple and uninspiring. I’ve noticed they tend to wrinkle when celebrities wear them.

Angie on

There may be people in the world that can afford it..but why would they spend that kind of money on a pair of sunglasses that will be lost in no time? Even if I had the money to spend $850 on a pair of sunglasses, I wouldn’t do it. I will never understand why millionaires/billionaires spend large amounts of money on things they do! A diamond encrusted playstation controller, for example. Seriously? :)

Bekleen on

I could see it… If these were prescription sunglasses!! If she is gonna have a website it needs to cater to all tax brackettts not just her rich neighbors!!!

sl on

No thanks Vic! I’ll stick to my $20 pairs of shades. I’ll continue to shop for mine where they are affordable for us “beneath you”. Your stuff needs to stay with the stars evidently. No need to pay that much money for the kinds of things that get misplaced daily.

Angie on

Bekleen, even for prescription glasses that’s crazy! I had a pair of Gucci reading glasses and I only spent around $200..still a waste of money though. They were broken within a year! lol I think these celebrities and those in the fashion world are completely disillusioned with what the average person makes. Magazines are always saying “affordable prices” and then go on to list things like a T-shirt for $100. I just don’t get it..I wish I lived in their world!

Leah on

WOW….again, it’s all about money.

tigs on

She is right up there with Gweneth Paltrow. Never mind, I’ll buy my clothes from Kohls.

Consumer on

If you can’t afford to buy it, then there’s no need to buy it. But I personally love the Feather Butterfly one and will order a pair. She’s clearly catering to a particular consumer not the whole world.

Because you can’t afford it doesn’t mean a market doesn’t exist

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