Gwyneth Paltrow Wants to Blow Dry Your Hair (Well, Sort Of)
Sara De Boer/Startraks
Watch your back, Rachel Zoe — there’s a new well-coiffed celeb getting into the blow dry bar game.
Gwyneth Paltrow is teaming up with her longtime pals, hairstylist David Babaii and trainer Tracy Anderson, to launch David Babaii Blow Dry Bar in Anderson’s Brentwood, Calif., studio.
“It’s not just going to be a blowout bar,” Babaii tells PEOPLE of the new concept, opening April 4. “It’s going to be ‘Hey, why don’t we do this style with your new body? It’s more about your lifestyle. There’s no judgment.”
And true to Paltrow’s own healthy lifestyle, Babaii will be selling 14 products from his eponymous haircare line, which don’t have sulfates, parabens or petrochemicals and are all cruelty-free.
“It’s all about healthy ingredients, healthy products. And not getting something that you can do at home. It’s going to be a feel good bar,” the stylist says. “It’ll be cool. If you want that sleek, straight Gwyneth look, great! If you want the Kate Hudson bohemian waves, great!”
To learn more about becoming a member of Anderson’s studio (to which you can wear custom Babaii ponytail holders for your Anderson workout!) you can inquire at firstname.lastname@example.org.
Tell us: Would you try out the David Babaii Blow Dry Bar? What do you think of Paltrow’s latest project?
–Alex Apatoff, reporting by Jackie Fields