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Jessica Simpson Glows in Exclusive Pics from Her Spring Collection Shoot

02/05/2013 at 04:00 PM ET

Jessica Simpson PhotosCourtesy Jessica Simpson Collection

Jessica Simpson is no stranger to buzzworthy photoshoots, but the glamorous shots she snapped for her Spring 2013 clothing line may take the cake.

The sunlit campaign photos, shot in November on Malibu’s El Matador Beach by famed fashion photographer Ellen von Unwerth, show the mom-to-be showing off her fab, Harley Pasternak-toned bod in pieces from her clothing, shoe and sunglasses collections.

“Last fall’s campaign was shot while I was pregnant [with daughter Maxwell Drew] so I worked behind the scenes on the shoot,” Simpson tells PEOPLE exclusively. “I was really excited to be back in front of the camera for this year’s campaign.”

Of the photographer, Simpson gushes: “Ellen is incredible and was able to really capture the essence of the spring collection – it’s playful, all-American, classic.” Simpson demonstrates those qualities herself as she poses in items from a tie-dye skirt to a denim romper, sky-high neutral wedges to cheetah-print sunglasses — all while rocking her signature loose blonde waves, smoky eyes and light pink lips.

And the final word on the collection, straight from the star? “I want everyone to be able to wear my designs,” she says of the pieces, which are almost entirely under $200 and are starting to ship to stores including Macy’s and Nordstrom now. “The collection is accessible — from extra-small to plus and maternity, there is something for everyone to feel great in.”

Click to see another exclusive image from the campaign, then tell us: Are you excited to try on Jessica Simpson’s spring collection?

Jessica Simpson PhotosCourtesy Jessica Simpson Collection

–Alex Apatoff

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Showing 76 comments

Smells Like Kardashian on

she is still a beautiful woman

Flying Files on

So now we know after the photo shoot was when baby #2 was made.

fairywinkle on

I am SO Happy for Jessica. She is a beautiful spirit, full of love, joy and zest for life. I think she is a great example for women and girls all over the world. I want to see her keep on keepin’ on and having a successful business, life, marriage and family. She is a sweet and genuine person!

Mandy on

I think every woman needs to stop being so judgemental and understand that we need to support each other. I love her hair…so beachy!

kk on

Nice Photo Shop

Stephanie on

I give Jessica MAJOR props for creating and maintaining a clothing line that’s surprisingly successful. Her motherhood maternity line blows target’s line out of the water. She actually designs cute maternity wear, which is *much* appreciated when you’re feeling fat and bloated in your third trimester. Her regular line is super cute and who doesn’t love her cute shoes and shades? And she’s in Nordstroms! Last time I checked Lauren Conrad, Jennifer Lopez and Britney’s broke ass clothing lines are still at Kohls. She might not have had the best singing career, acting career aaaand married life but her saving grace has always been her clothing and accessories. Werk what works.

Lisa on

There is not ONE pixel of those photos that was not altered. I’m all for supporting people but this is just a flat out lie. She never looked like that after her baby, especially her legs and waist. And ENOUGH of the chunky platform heels. They don’t make you look taller or slimmer. Plus, who wears those in the sand?

fairywinkle on

I really don’t understand these women who are being cruel to Jessica. Why don’t we support each other and lift each other up? What is the point of being mean and bringing each other down? I just don’t get it. We’re all on this earth together ladies – let’s see what we can do when we band together! Send love to your sisters!

mrsmass on

Try again, this time something more realistic?

SteveRR on

Man they must have left 50 lbs on the photoshop lab floor that day.

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