Jessica Simpson Glows in Exclusive Pics from Her Spring Collection Shoot

02/05/2013 at 04:00 PM ET

Jessica Simpson PhotosCourtesy Jessica Simpson Collection

Jessica Simpson is no stranger to buzzworthy photoshoots, but the glamorous shots she snapped for her Spring 2013 clothing line may take the cake.

The sunlit campaign photos, shot in November on Malibu’s El Matador Beach by famed fashion photographer Ellen von Unwerth, show the mom-to-be showing off her fab, Harley Pasternak-toned bod in pieces from her clothing, shoe and sunglasses collections.

“Last fall’s campaign was shot while I was pregnant [with daughter Maxwell Drew] so I worked behind the scenes on the shoot,” Simpson tells PEOPLE exclusively. “I was really excited to be back in front of the camera for this year’s campaign.”

Of the photographer, Simpson gushes: “Ellen is incredible and was able to really capture the essence of the spring collection – it’s playful, all-American, classic.” Simpson demonstrates those qualities herself as she poses in items from a tie-dye skirt to a denim romper, sky-high neutral wedges to cheetah-print sunglasses — all while rocking her signature loose blonde waves, smoky eyes and light pink lips.

And the final word on the collection, straight from the star? “I want everyone to be able to wear my designs,” she says of the pieces, which are almost entirely under $200 and are starting to ship to stores including Macy’s and Nordstrom now. “The collection is accessible — from extra-small to plus and maternity, there is something for everyone to feel great in.”

Click to see another exclusive image from the campaign, then tell us: Are you excited to try on Jessica Simpson’s spring collection?

Jessica Simpson PhotosCourtesy Jessica Simpson Collection

–Alex Apatoff

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Showing 76 comments

Elizabeth on

Love that skirt

Ryry on

Is anyone else tired of huge platform stripper heels? They are so clunky looking and NOT attractive.

Crystal on

It just bugs me that she is never photographed wearing her own line! If it so wonderful than she should be wearing it herself. Ralph always wears Polo!

dawn on

she is SO PHOTOSHOPPED in these pics!

jenna on

agree, dawn. sorry, jessica, your legs do NOT look like that.

Tiffany on

Horrible Photoshop in the first one, don’t think it’s possible to have your legs angled that way without twisting your body.

Meow on

Let’s be less judgmental of other people’s weight. Lets get together as women and support each other instead of tear each other down or even talk about weight.

Penelope on

I can’t believe someone compared Ralph Lauren to Jessica Simpson. Jessica is not a true designer. She probably just says “that looks cute.” And collects checks. I mean really people. She’s not staying up all night designing.

Andrea on

Totally agree…her legs do NOT look like that and it’s so obvious pics were fixed

Missy on

She looks great!!! Proud of her for focusing on fitness after having a baby. It’s hard work but she did it!

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