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Three Things to Know About the Man Behind Beyoncé’s Super Bowl Look

02/04/2013 at 11:45 AM ET

Beyonce Super Bowl Halftime OutfitKevin Mazur/WireImage

After she sang the national anthem at a Super Bowl press conference on Thursday, Beyoncé asked, “Any questions?” Had the superstar asked the same thing after her incredible “not lip-synched” Super Bowl halftime performance Sunday night, we would have responded: “Just one: Who is responsible for that un-freaking-believable outfit?” The answer, it turns out, is not some household name couturier; it’s little-known designer Rubin Singer.

But we have a feeling Singer is about to become a household name thanks to the two looks he created for Beyoncé including a cropped moto jacket paired with a micro-mini wrap skirt made of nylon, metal, silk and plastic, which the star tore away mid-set to reveal a leather-and-lace bodysuit featuring python and iguana skin. (Oh yeah, and he also designed Michelle Williams’s killer getup and looks for the 120 backup dancers.)

Like most of the rest of the country, we can’t stop talking about what Singer created. So we did a little digging and uncovered three interesting tidbits about the designer. (Sorry, none of them are that he’s creating a diffusion line at Target … at least not yet!)

1. This wasn’t the first time he designed for Beyoncé.
Soon after launching his eponymous label in 2007, the 34-year-old met Beyoncé’s stylist, Ty Hunter. Since then he’s created several custom stage looks for the superstar. Most recently, he designed one of the sparkly bodysuits she wore for her New Year’s Eve concert in Las Vegas, and he was also responsible for the navy ball gown she donned for her July 4th performance in 2011, according to The New York Times.

2. He once worked for a big deal designer you’ve definitely heard of.
Singer is a third-generation couturier who lived in Russia and Paris before moving to New York, where he landed a gig as an associate designer for Oscar de la Renta. He was then named the head designer of three Bill Blass brands, and later he helmed the reins at Kai Milla, who has dressed Michelle Obama and Oprah Winfrey.

3. It took him more than 200 hours to create the Super Bowl halftime looks.
Back in November, Singer pitched Beyoncé’s stylists, Hunter and Raquel Smith, ideas from his fall 2013 collection, entitled, “Valkyrie’s Dominion.” The designs, inspired by a powerful female figure in mythology, fit perfectly with Beyoncé’s vision for the big show. So in early December the designer and his team of 14 began working on the pieces. More than 200 hours, two months and five fittings later, the jaw-dropping designs were finally complete.

Beyonce Super Bowl Halftime SketchRubinSinger.com

Tell us: Do you love Beyoncé‘s Super Bowl look?

–Jennifer Cress

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Showing 45 comments

joyful on

i guess she got that brazilian.

lawanda on

What’s Up with all the haterA$$** comments, Come on Ladies wheres the GIRL POWER. Luv Ya B

Cyndi on

I think Beyonce is a beautiful woman – and she can sing….her concerts must be a lot of fun. HOWEVER, I was disappointed that she chose such a skimpy outfit and used sexual gestures while singing – how low do these talented women need to sink? Who is telling them that this is necessary? Of course perhaps grown men? but even grown men probably secretly thought “am I in a strip club or watching the Superbowl?” Beyonce – lost opportunity to really shine as a confident woman with talent!! focus on talent – not sex. That’s the point.

Zack on

I guess a lot of you parents don’t take your kids to beaches or pools if you think her one piece was to inappropriate…sheesh what did you think she was going to wear? She is Beyonce, not Barbra Streisand !

moni on

One woman is talented, beautiful, confident, and sexy and the insecure women go straight into attack mode. You guys sound pathetic and sad.

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