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Three Things to Know About the Man Behind Beyoncé’s Super Bowl Look

02/04/2013 at 11:45 AM ET

Beyonce Super Bowl Halftime OutfitKevin Mazur/WireImage

After she sang the national anthem at a Super Bowl press conference on Thursday, Beyoncé asked, “Any questions?” Had the superstar asked the same thing after her incredible “not lip-synched” Super Bowl halftime performance Sunday night, we would have responded: “Just one: Who is responsible for that un-freaking-believable outfit?” The answer, it turns out, is not some household name couturier; it’s little-known designer Rubin Singer.

But we have a feeling Singer is about to become a household name thanks to the two looks he created for Beyoncé including a cropped moto jacket paired with a micro-mini wrap skirt made of nylon, metal, silk and plastic, which the star tore away mid-set to reveal a leather-and-lace bodysuit featuring python and iguana skin. (Oh yeah, and he also designed Michelle Williams’s killer getup and looks for the 120 backup dancers.)

Like most of the rest of the country, we can’t stop talking about what Singer created. So we did a little digging and uncovered three interesting tidbits about the designer. (Sorry, none of them are that he’s creating a diffusion line at Target … at least not yet!)

1. This wasn’t the first time he designed for Beyoncé.
Soon after launching his eponymous label in 2007, the 34-year-old met Beyoncé’s stylist, Ty Hunter. Since then he’s created several custom stage looks for the superstar. Most recently, he designed one of the sparkly bodysuits she wore for her New Year’s Eve concert in Las Vegas, and he was also responsible for the navy ball gown she donned for her July 4th performance in 2011, according to The New York Times.

2. He once worked for a big deal designer you’ve definitely heard of.
Singer is a third-generation couturier who lived in Russia and Paris before moving to New York, where he landed a gig as an associate designer for Oscar de la Renta. He was then named the head designer of three Bill Blass brands, and later he helmed the reins at Kai Milla, who has dressed Michelle Obama and Oprah Winfrey.

3. It took him more than 200 hours to create the Super Bowl halftime looks.
Back in November, Singer pitched Beyoncé’s stylists, Hunter and Raquel Smith, ideas from his fall 2013 collection, entitled, “Valkyrie’s Dominion.” The designs, inspired by a powerful female figure in mythology, fit perfectly with Beyoncé’s vision for the big show. So in early December the designer and his team of 14 began working on the pieces. More than 200 hours, two months and five fittings later, the jaw-dropping designs were finally complete.

Beyonce Super Bowl Halftime SketchRubinSinger.com

Tell us: Do you love Beyoncé‘s Super Bowl look?

–Jennifer Cress

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Showing 45 comments

chuck on

Outfit looked like a black hooker, face looked uptight, scared. Her dancing took the focus off her mediocre singing. As ususal she HAD to be the big star-DC should have had more stage time-that is what the public wanted. Lots of smoke and mirrors (ALWAYS PART OF HER SHOWS). Talent so-so, thats all.. She should pose for Penthouse and be done with it.-Musically I was not impressed-she was selling sex-nothing more.

JeanE on

My son is 12 and he doesn’t have any “partners”, it was pathetic to see her pumping and gyrating while wearing a leather S&M costume…plus, she can’t sing, Jennifer Hudson was 100% better and classy with the Sandy Hook chorus. Next year, rather see a group that sings, and plays instruments with clean songs like Bon Jovi. Just another ridiculous overproduced 1/2 time show in that wart of a stadium.

move on on

SOOOOO VERY TIRED OF BEYONCE SHAKING HER BOOTY WEARING BARELY NOTHIN’!! NO CLASS AT ALL!! AND THE SB PERFORMANCE WAS A YAWN FEST…..JUST MORE OF WHAT WE ALWAYS SEE FROM HER….BEEN THERE, DONE THAT, DON’T WANT THE T SHIRT!! (ALTHOUGH SHE COULD HAVE WORN ONE TO COVER UP SOME :| !!

Hillary on

Holly, the game started at 3:30pm Pacific time, so half time was at about 5ish. My nephew was up at that time, so on the East coast it might of been late, but not everywhere.

ene on

No matter what Beyonce dress look like,or how she sings people are still gonna complain.u must not watch her shows if u don’t want to,so give her a break

deborah scofield on

I am a heavier person and take pride in that I don’t wear close that just wouldn’t look good on me. Her thighs stood out in that outfit and it was not family -friendly attire. I keep hearing how it was one of the best half-time performances ever, but I am sorry, maybe to a certain population, bu NO!

Cate on

@Holly — We’re not on EST, so yes, our kids were still awake. Your views represent much of what is wrong with society today, and why it has gone to h***.

Marie Mullin on

Yuck don’t wear a bathing suit toerform

Marie on

Her Outfit would have be great on a dominatrix in a dungeon, not a family half time show! Really, I don’t need to see that unless I want to and not forced to. Not Impressed at all about that so called “half time show”

Becky on

I’d say that outfit came from Hookers r Us.. It was apretty outfit, but not for anywhere other than your bedroom..

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