StyleWatch Style News Now

Style News Now

Three Things to Know About the Man Behind Beyoncé’s Super Bowl Look

02/04/2013 at 11:45 AM ET

Beyonce Super Bowl Halftime OutfitKevin Mazur/WireImage

After she sang the national anthem at a Super Bowl press conference on Thursday, Beyoncé asked, “Any questions?” Had the superstar asked the same thing after her incredible “not lip-synched” Super Bowl halftime performance Sunday night, we would have responded: “Just one: Who is responsible for that un-freaking-believable outfit?” The answer, it turns out, is not some household name couturier; it’s little-known designer Rubin Singer.

But we have a feeling Singer is about to become a household name thanks to the two looks he created for Beyoncé including a cropped moto jacket paired with a micro-mini wrap skirt made of nylon, metal, silk and plastic, which the star tore away mid-set to reveal a leather-and-lace bodysuit featuring python and iguana skin. (Oh yeah, and he also designed Michelle Williams’s killer getup and looks for the 120 backup dancers.)

Like most of the rest of the country, we can’t stop talking about what Singer created. So we did a little digging and uncovered three interesting tidbits about the designer. (Sorry, none of them are that he’s creating a diffusion line at Target … at least not yet!)

1. This wasn’t the first time he designed for Beyoncé.
Soon after launching his eponymous label in 2007, the 34-year-old met Beyoncé’s stylist, Ty Hunter. Since then he’s created several custom stage looks for the superstar. Most recently, he designed one of the sparkly bodysuits she wore for her New Year’s Eve concert in Las Vegas, and he was also responsible for the navy ball gown she donned for her July 4th performance in 2011, according to The New York Times.

2. He once worked for a big deal designer you’ve definitely heard of.
Singer is a third-generation couturier who lived in Russia and Paris before moving to New York, where he landed a gig as an associate designer for Oscar de la Renta. He was then named the head designer of three Bill Blass brands, and later he helmed the reins at Kai Milla, who has dressed Michelle Obama and Oprah Winfrey.

3. It took him more than 200 hours to create the Super Bowl halftime looks.
Back in November, Singer pitched Beyoncé’s stylists, Hunter and Raquel Smith, ideas from his fall 2013 collection, entitled, “Valkyrie’s Dominion.” The designs, inspired by a powerful female figure in mythology, fit perfectly with Beyoncé’s vision for the big show. So in early December the designer and his team of 14 began working on the pieces. More than 200 hours, two months and five fittings later, the jaw-dropping designs were finally complete.

Beyonce Super Bowl Halftime SketchRubinSinger.com

Tell us: Do you love Beyoncé‘s Super Bowl look?

–Jennifer Cress

PHOTOS: CHECK OUT MORE STAR STYLE HERE! 

Your Reaction

Follow Us

On Newsstands Now

On Newsstands Now

Kim's Delivery Room Drama!
  • Kim's Delivery Room Drama!
  • Katie: A Year After Split
  • Princess Kate: Palace's Baby Plan Revealed

Pick up your copy on newsstands

Click here for instant access to the Digital Magazine

Advertisement

Add A Comment

Got something to add to this post? Fill out the fields below to make a comment, ask a question or share a tip. We'd love to hear from you.

Note: If this is your first time commenting on Style News Now, your comment will need to be approved by our moderator before it will appear. Thanks for your patience, and check back again soon.

Showing 45 comments

Lilian on

Nice look n great performance. There is really nothing extra ordinary about the outfit but good though

jenn on

all she was missing was the pole

Diamarija on

Nothing really wrong with anything. But I wasn’t swept off my feet. Not a new creation, rather a collage of her work. The stage was brilliant thou.

summer on

hhmm…..maybe he could get her some clothes in HER size??? Sorry, but I really do think she has “too many curves” to wear an outfit like this AND look (at least) decent

Patricia Fields on

You people need to get a life! I am almost 70 years old and I think that her costume and dancing was awesome! I don’t care for her style of music but I know that she has an awesome voice…watch “Dreamgirls” one of these days.

Cate on

@Patricia — We have lives. Many of us also have small children, and we don’t want them to see a woman on a stage dressed like a hooker. During the SUPER BOWL, which some families watch together. I don’t care what she wears during her personal concerts or other performances.

Patrice on

The whip look…out for hire.

Deb on

The outfit was quite appropriate for a woman to wear in the privacy of her own bedroom, but it was just a bit too little/much to air on television during the family viewing hour.

Pamela on

I just don’t think it’s that original. Versions of that look have been around for decades, usually on the Strip. Epic fail!

derft on

have her prance around to detract from her voice which is just ok – alisha and jennifer are such better singers than Beyotch.. She did NOT bear that baby!!!!

Next | 1 | 2 | 3 | 4 | 5 | Next | Show All
 

From Our Partners