Three Things to Know About the Man Behind Beyoncé's Super Bowl Look

02/04/2013 at 11:45 AM ET

Beyonce Super Bowl Halftime OutfitKevin Mazur/WireImage

After she sang the national anthem at a Super Bowl press conference on Thursday, Beyoncé asked, “Any questions?” Had the superstar asked the same thing after her incredible “not lip-synched” Super Bowl halftime performance Sunday night, we would have responded: “Just one: Who is responsible for that un-freaking-believable outfit?” The answer, it turns out, is not some household name couturier; it’s little-known designer Rubin Singer.

But we have a feeling Singer is about to become a household name thanks to the two looks he created for Beyoncé including a cropped moto jacket paired with a micro-mini wrap skirt made of nylon, metal, silk and plastic, which the star tore away mid-set to reveal a leather-and-lace bodysuit featuring python and iguana skin. (Oh yeah, and he also designed Michelle Williams’s killer getup and looks for the 120 backup dancers.)

Like most of the rest of the country, we can’t stop talking about what Singer created. So we did a little digging and uncovered three interesting tidbits about the designer. (Sorry, none of them are that he’s creating a diffusion line at Target … at least not yet!)

1. This wasn’t the first time he designed for Beyoncé.
Soon after launching his eponymous label in 2007, the 34-year-old met Beyoncé’s stylist, Ty Hunter. Since then he’s created several custom stage looks for the superstar. Most recently, he designed one of the sparkly bodysuits she wore for her New Year’s Eve concert in Las Vegas, and he was also responsible for the navy ball gown she donned for her July 4th performance in 2011, according to The New York Times.

2. He once worked for a big deal designer you’ve definitely heard of.
Singer is a third-generation couturier who lived in Russia and Paris before moving to New York, where he landed a gig as an associate designer for Oscar de la Renta. He was then named the head designer of three Bill Blass brands, and later he helmed the reins at Kai Milla, who has dressed Michelle Obama and Oprah Winfrey.

3. It took him more than 200 hours to create the Super Bowl halftime looks.
Back in November, Singer pitched Beyoncé’s stylists, Hunter and Raquel Smith, ideas from his fall 2013 collection, entitled, “Valkyrie’s Dominion.” The designs, inspired by a powerful female figure in mythology, fit perfectly with Beyoncé’s vision for the big show. So in early December the designer and his team of 14 began working on the pieces. More than 200 hours, two months and five fittings later, the jaw-dropping designs were finally complete.

Beyonce Super Bowl Halftime

Tell us: Do you love Beyoncé‘s Super Bowl look?

–Jennifer Cress


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Showing 45 comments

Monica on

But what about those awesome ankle boots? I loved them! Where are they from??

Marianna on

Absolutely loved Beyoncé’s look. She looked stunning and sexy. The outfit really fit the show perfectly.

Cate on

Look at that outfit. I admire her singing ability, but what she wore made her look like a tramp. Would it have killed her to wear a skirt — even a mini?

RJones on

Oh for the love of God!!! ENOUGH WITH THE BEYOTCH’S STORIES!!

cookie on

@Cate,don’t get it twisted,she’s not Taylor Swift.She has an adult following,and yes she flaunts her sexuality.If you got it flaunt it.This was the half time show of the Super Bowl not a Sunday school recital..Loved the outfit,and I’m a 50 something,heterosexual female.

RaeJ on

So much for family friendly. I am so sick of these women performers wearing nothing more than lingerie while they do pole dancing routines around the stage.

Carly on

Fat hooker.

richille on

I didn’t hear a lot of singing,she did a lot of dancing & talking to make everybody knows she’s not doing lip synch

GildaGirl on

The only accessory missing from her outfit was a striper’s pole.

Danielle on

Her outfit and moves were not for a family hour, but she did what she knows best, and it’s not singing, thank God for the Destiny Girls , they save the situation and so was Alicia Keys and Jennifer Hudson.

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