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Lucy Hale Strips Down in New Bongo Campaign

01/30/2013 at 09:00 AM ET

Lucy Hale Bongo Ad BikiniCourtesy Bongo

We don’t know whether to love Lucy Hale’s cute new ads for Bongo, to resent her for reminding us that swimsuit season is months away, or to thank her for reminding us to hit the gym in the meantime. But we’ll start with loving the ads.

The Pretty Little Liars star returns as the face of the juniors’ brand (she fronted its fall and spring 2012 ads, too) for the cheeky spring campaign shot by Terry Richardson.

In one of the playful shots (left), Hale dons a colorful bikini top and barely there denim cut-offs while sipping an oversized drink. And in another (below), she covers up in chartreuse jeans and a color-coordinating crop-top layered under a sheer black shirt.

Lucy Hale Bongo AdCourtesy Bongo

All of Hale’s campaign images will be released in March magazines, and the clothes can be snapped up at Sears and KMart stores nationwide. Tell us: Are you loving Hale’s shoot, or are you feeling sunshine-deprived like we are?

–Jennifer Cress

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