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Jennifer Aniston Is the New Face — and Body — of Aveeno

01/17/2013 at 09:00 PM ET

Jennifer AnistonSipa

Jennifer Aniston wants you to have good skin.

The actress announced today that she’s the new face and body of Aveeno skincare products, a brand she loves.

“I’m very particular about what I put on my face and body, and have been using Aveeno for years,” Aniston tells PEOPLE exclusively. “So this partnership is a natural fit for me.”

Expect to see the star in ad campaigns later in the year — and hear her reveal some coveted beauty tips, too.

“Jennifer’s holistic approach to life and her natural beauty are such a perfect match for Aveeno,” the brand says in a statement. “We are pleased to welcome Jennifer to the Aveeno family.”

Aniston, who until now had limited her endorsements, became the spokeswoman and co-owner of Living Proof hair products late last year.

–Kate Hogan

PHOTOS: SHOP THE BEAUTY PRODUCTS OUR EDITORS JUST LOVE!

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Showing 125 comments

Ann on

Smart lady

Karin on

Interesting timing, what with Brad becoming the new face of Chanel and all…

martinteller on

Like she uses ANY drugstore products on her skin!!

Abbie on

I did read a beauty article last year stating she used an aveeno moisturizer BUT she puts on a $300 serum first. So she might use the aveeno line but that isnt all she does to keep her skin glowing.

nava on

wow

huh on

I love how she says she’s all healthy but she smokes!

nava on

wow oh

Ed on

And she smokes cigarettes….very good for the skin

nava on

i am a chinese girl,if u want to be friend with me,u can add me,firstly u need have the QQ,my QQ number is :408488312.

right on

It’s all money. She is being paid to endorse the product so that (target audience)out of 310 million people (currently in the US) will buy the product. DUH!!! Like we don’t know come on people get educated and vote with your dollars!!!!

nava on

你好 :)

ANGE on

ITS LIKE NOREIGA DOING A ACNE COMMERICAL

Just lolly on

Yes this success woman done again by promoting again very good product non expensive. Smart woman.

What is spoiling has to do with using a face product. After she still have amazing skin.

Just lolly on

I mean what is smoking has to do with selling a face product? After she still have that amazing skin at 43 without Botox.

Danielle on

Spending all that money to look worst…..doesn’t make any sense to me.

Angie on

OF COURSE Aveeno is pleased to welcome the biggest name in Hollywood to their family….how could that hurt sales???

I do believe she’s quit smoking but whatever.

Jordan on

I love Aveeno. Been using it on my face and body for a long time

Tigs on

She is also spokesperson for Smart Water and St. Judes Childrens Hospital, so that makes her ok with me.

GuesT on

Gotta do something to compensate the money she’s not making from those horrible movies she’s in.

rubblebubblecake on

Sure wish I could afford to buy Aveeno. That is a wonderful line of skincare.

Amber on

Jennifer quit smoking last year. I recall her doing an interview where she addressed her (very minimal) weight gain and attributed it to quitting smoking. I feel her pain because I gained weight like crazy when I quit. Good for her! And Aveeno is a great lotion so whether she uses it or not I’m glad she’s promoting it.

Guest on

For those claiming she smokes – NEWSFLASH – she quit nearly 2 years ago. Plus, MOST celebs smoke. So if you think any of the others fronting for skin and body lines don’t you are sadly mistaken.

Biggest name... on

@Angie…”biggest name in Holloywood’? I don’t think so. When was the last time she has a halfway decent movie out??? The break up? And that was how long ago. She might be a well known name in Hollywood but not the biggest…just saying.

Jojo on

Aveeno is a product from Johnson&Johnson. Unfortunately, J&J tests their products on animals. Not a smart move is she doesn’t want to offend a big population. Yes, she may use Aveeno, but as someone else pointed out, there is no doubt that she uses more expensive product. Heck, all she would have to do is put a dollop on her skin and she can truthfully say she uses it. I will stick with my cruelty free products despite JA touting Aveeno. It makes me feel better knowing no animals have to suffer for vanity!

Just lolly on

This not a product one put in your mouth . It a product you put on yours face. Her skin still looks like smooth for some one you guys claim smoke. The point you use the product you will have the skin like her. I admire her for not promoting shallowness as some do.

Just lolly on

What you promote to the society . It what you are. It what you believe in.

Sharon on

I think she is so pretty and I have always liked her, but I believe she uses other products that make her skin look great. I am sure she has expensive facials etc. I use Aveeno, but I would not buy any product just because a celeb uses it.

Charlotte on

It’s a shame that she is teaming up with a company that still in this day and age tests on animals. I wish more celebrities would use the voice they have been given by their fans to bring awareness to such unnecessary cruelty. She’s obviously an animal lover, so this doesn’t make sense to me. I also find it hard to believe that she using products that you can by at Walgreens. Years ago I remember she was quoted raving about how she only used this expensive face serum that was sold through dermatologists. That is more believable.

abby on

She’s not a natural beauty, she has many surgeries on her face and body as well, no kids, plenty of time and money… no wonder she’s perfect!

Payton on

I love Aveeno, and have used it for years. Good choice.

sally on

Good for her! Aveeno is a great product, I’ve been using it for years! Their childrens line is great too!

Pinkdaisy on

And I’m sure she picks up her Aveeno when she strolls into the local drug store to get her cigarettes.

GeeMoney on

Aveeno rocks!

Life goes on on

Go Jennifer, forget the nay sayers , people it takes a while to make a big contract and I believe that when she signed that contract, she did not think, Brad. Wishing her the best in all the projects, the future will bring.

Guest on

Bad choice. She has horrible dried up leathery skin. It makes more sense if she endorses a hair line or something with yoga or work out line.

RockyMountainGirl on

Aveeno is a far cry from “holistic”!!

Kband on

Yeah….Jen…….. All guys know what she needs on her face. No second questions needed here. We all know and agree. We are up to the task too.

Lisa on

OMG you people are sooooo darn catty! “She smokes, she’s a nobody’ she does this she does that…. blah blah blah” GET OVER YOURSELVES! Find something constructive to do instead of whining about someone you don’t like and picking out all their flaws. How about YOU post a picture of yourselves and we pick out your flaws?

Justllly on

In Hollywood to find moveable face at 40 is miracle. For that only she the most natural face in Hollywood.

mandy on

I believe she quit smoking as she stated in an interview sometime last year when there was speculation she was pregnant because she had gained a little weight.

kimmer on

And people just gave an endorsement to Aveeno. Awesome journalism

Deb on

When is he getting married?

Amber on

She’s gotta pay for that giant rock on her hand somehow! When’s the last time she’s been in a decent movie???

Justllly on

When it comes to Jen people love to talk apple and orange. First all we do’t see smoking like every day chimney on the street neither she promote as cool thing to do. One has anything to do with a other. It about a skin product has nothing to do with smoking. They choose her she has flowless skin at 43 she always relatable to real society. Plain and simple. The product doesn’t have a warning sign if you smoke you are not suppose to use it: how pethatic and dumb are some people.

Chelsea on

She smokes. That’s not “all natural.”

Tina on

Never understood the buzz about her. Her chin is too long, her nose too big (even after her nose-job), her eyes small and too close to each other, she is not even a natural blonde.. Great hair, great body, but that’s it. Of course she uses botox and other stuff celebs will use.. People who believe otherwise are simply naive.

Shopgirl on

This is a “TOP STORY”? Oh boy!

Molly on

Yeah, all that Aveeno, yoga, and Smart Water are really going to make a difference when she gets lung cancer from smoking.

Cheryl on

Jennifer quit smoking last year. She is just a beautiful person inside and out.

Ed on

She started smoking again because she put on weight and is so vain. She also does use botox.

Cate on

While this is great and I think she’s great, I would hope at some point you just have so much money that you could actively start giving away all of it, no? Or part of it. Perhaps she does. I just would hope to think once people have so many millions of dollars that you don’t need another million.

Lindee on

SO she’ll be peddling Botox and enemas next?

cynlee on

She is stunning!

Danielle on

I won’t buy anything she endorses, unless the profit is going to a Charity fund……she doesn’t need any money, but how about giving some to the people who really need it….?

seymorelover on

thank you so much for this article – because had you not reported about her skincare, i would not have known about her joint venture with Chris McMillian, “Living Proof”… His hair care line was phenomenal a few years ago, so i KNOW this will be nothing short of greatness…

Jennifer on

@ Karin—-why does EVERYONE always have to bring up Brad or Angie EVERY time Jennifer is mentioned/?? It’s SO absurd!! She’s moved on….why can’t everyone else???!!!
Way to go Jen!

Feliciena on

I’ve seen pictures of her without make-up & she still looks good. She is promoting a good lotion. I don’t go to the movies that much, rent them though, & usually see her movies.

Cat on

At least she looks like a normal human being.. unlike a lot of the botoxed up Hollywood.

KP on

Yah right….like she uses this junk on her skin. I think not. Do you all know that most drug store lotions have Mineral Oil in them?? Read you labels because most do and that stuff is the WORST thing for your skin and nothing will penetrate your skin once that mineral oil is there. Its like a shield so nothing else gets in or out and therefore blocks all your pores. So if you want to get old and wrinkly keep using products with Mineral Oil

shid on

I think she has her own hair care line as well…. can’t remember what it’s called, something “natural” though.

AlwaysMe on

What’s the problem with some of these people? Why do you dislike JA so much? I think she has beautiful skin, I believe she is a good actress. She may not always have great movies, but can you really say all actors and actresses have them? I don’t think so. Man, too many haters out there.

Teence on

Now that she’s the spokesperson, no more Aveeno for me!!!

BKF on

She’s a chain smoker and rumored to be a pot smoker. I have to question Aveeno essentially promoting its products with a woman who could get Lung Cancer.

Lola on

With the money she has, I doubt Aveeno is the only product she uses on her face.

Susan on

Liar, you do not use aveeno products. You have supported numerous other products and lines in the past (allpaid endorsements as well). So when are you going to be the new spokes woman for Marlboro?

Hélène on

Sale of a pipedream
There is no amount of cream and products that will significantly improve your skin. These companies make billion of dollars by selling people a lie. Great skin comes with a combination of an healthy diet (vegetables, fruits and lean protein) and an active lifestyle. If it was as easy as getting it from a bottle, everyone would have amazing skin. Jennifer Aniston has repeatedly confirmed how she eats mostly vegetables and that she loves shushi. That’s where her great skin comes from.

Jennie on

Kind of hard to take any of her endorsements seriously. I mean…she has an ad in the UK for an internet service provider. And she has “limited” her endorsements? Give me a break.

Jennifer Sanchez on

Not trying to be a witch or anything, but I’ve been smoking for 24 years. I’m 39 now, and have great skin. I get people asking for my ID all the time, and people always tell me I look 27 or 28. Its genetics if your mom or dad has great skin, so will you. Has absolutely nothing to do with smoking!!!! But anyway trying to quit right now because its so bad for you not because of premature wrinkles.

In reply to Jennifer Sanchez on

Wish you success in your efforts to stop smoking. That said, it is proven scientifically that not all smokers are the same and therefore not affected the same by their habit. Some smokers hardly inhale the smoke and some not only inhale but keep it in their lungs for a longer period of time. Genes like everything else can be defeated and ultimately you are the only one that can protect yourself.

heather on

didn’t she say she had been using Neutrogena soap bar for years?

Elle on

Do not kid yourselves. Miss aniston does partake in Botox…just not in the quantities her pal Courtney does

DixieChickTN on

Holistic approach… are you kidding me? I guess if you consider a nose job and botox and fillers holistic.

Justllly on

It very clear when a woman has Botox. As most in Hollywood do, their forhead tight and shiny and no line al all. Which on this case Jennifer has lines on her forhead and very moveable face. At the same time she has flawless skin.

Justllly on

The only woman at her age in Hollywood who is able to move her face. That tell a lot about her . At least she not promoting shallowness as some in Hollywood advertise.

LB on

“Natural” beauty??? What about the boob job she’s had?? They will all say anything for the right amount of SSSs.

LM on

She must be richer than God by now.

Jenna on

Weird. I read in a few different places that she uses nothing but Neutrogena. Hmmm…

Ellen on

uh, ok…

olgairiscolon on

Good For Her she is Very Pretty!!!

Deb on

She’s a pretty girl, but when photos are not retouched, you can see the ravages of her smoking and sunning….no matter what $300 serums she uses, it can’t stop the damage. Aveeno is a “fair” product well marketed as high quality, high performing, so-called natural product. Research the ingredients…full of garbage. Like Trader Joe’s marketing team is brilliant at making you think they are fair trade and ethical, Aveeno has a “good for you” image….

Justllly on

At least Aveeno does not ripping your money. They sell something very reasonable price not shallow. And they said she a kind of woman who can represent them

bb on

Thats odd, she said she used neutrogena soap and Le Mer, never read once that she ever used aveeno….fail.

Justllly on

Was she suppose to tell what she use to clean her private area too?

Denise on

I dont think she smokes anymore. If I remember correctly she quit last year. Aveeno is not exactly cheap! So I dont see why she wouldnt wear it. I use Philosophy but both are great products.

Cindi on

I love Aveeno moisturizer. It is reasonably priced and gets the job done. Jennifer has beautiful skin.

Justllly on

It is not cheap or expensive shallow.

Jen's Royal Perkyness on

Personally, I wouldn’t have connected Jennifer Aniston to a skin-care line. She’s always been known for her “perkiness” if you know where I’m talking about! . .lol. She should’ve had a “perky” line of bras for Victoria’s Secret or Fredericks of Hollywood.

Boobs!

rhapsody on

Not that particular about “WHO” she puts on her body…Vince Vaughn? John Mayer? EEEEEK.

rhapsody on

She should be ashamed of that endorsement for bottled tap water.

Justllly on

Why?

Mia Bell on

“…so, Aveeno products work on all her hair extensions, too?”

Marin on

How holistic can she be when she’s a smoker? Cigarettes contain so many toxins!

Bonnie on

Oh please. Like she really uses those products. She spends more in a month on skin, hair and clothes than some people make in a year. Just more money for one of the most minimally talented people in show business.

nice on

Karin is one of those stuck in the past, years in the past…move on and get over the Brad and Jenn thing…geez weirdo!

Brandy on

I love her and I think she is beautiful…gorgeous (even as a smoker)! And who is really faithful to one product name? No one.

Justllly on

How do you know she spend more on face and hair product?

Again she not promoting shallowness as some Hollywood do adv.

Audrey on

Amazing how many of you people are intimately acquainted with this woman to know all about her and to not like her for whatever reasons you have. About a month ago, she wore a black evening gown with a low-cut top and people were going crazy talking about how her breasts were sagging. Now, if she had a “boob job”, they would not look that natural. Jealousy of a celebrity is nothing new, but people really show their hate for her, and guess what, she has never done anything to hurt them in her life. Go figure.

Diane on

I guess she is not making enough money off of her personal hair care products? Keep smoking that whacky tabacky Jen.

Justllly on

There nothing wrong accumulating money . It is sighn of success. As long as you do it ethical and motivating other women to do the same.

Another Jen on

Her “holistic” approach? She smokes like a sailor!

Ursula on

Jen is a beautiful lady. She really takes care of herself. I would like to see her in more movies. Also, Jen wants to be married and have a child. Don’t rush it.

groovetothe on

It’s so unfortunate that she had to be the face of a product that I love as well. The product can speak for itself..no need to put her as an endorser. She is actually doing a lot of sun worshipping and damaging her skin. It’s not the product that is keeping her decent…it’s her millions of dollars that she can use at her beck and call for plastic surgeons, private chef, personal trainer..what the heck !!

anagreenham on

Great, now I can’t buy Aveeno products…

anagreenham on

Holistic approach to life… you kidding me? Her carbon footprint is Sasquatch sized and she’s been a smoker since her Friends days…

KB on

I love her! She’s a great actress and she’s classy! Good for her!

Rose on

She’s doing it for the money so she can go to a Spa for skin treatments. There is nothing special about her skin. This is a woman who lays in the sun, smokes cigarettes and “loves to drink Vodka” and she looks every bit her age.

MaryE on

I saw her on Letterman. She also has professional face peels all the time because she LUUUUVS the sun

JKS08646 on

I have never posted on a message board before but I am SHOCKED by the nastiness of so many people. How many celebrities smoke? It’s a horrible habit admittedly but Jennifer Aniston isn’t the only person to have done it (and supposedly quit, right?). Second, Aveeno AND Neutrogena are both owned by Johnson & Johnson, which is also not the horrible company you all are bashing it as. Aveeno is a good product and Jen is endorsing it….so surprised to hear the venomous comments. Wow – get a grip people!

Justllly on

For a person you claim she drink and smoke then again at 43 she has a flawless skin. And a very not shallow skin product said she represent ower product.

Nadia on

Good products! Used Aveeno Baby on my daughter, loved it!

penelope169 on

Aveeno has very good products. I had the chicken pox as an adult and Aveeno 100% pure colloidal oatmeal bath was recommended by my md to soothe my skin and it helped greatly. I would highly recommend it. It’s wonderful that she is endorsing reliable products.

claire on

could’nt act in movies which i saw, a totally c-actress, do tv commercials, thats what “rachel” in friends would of done.. dont”t try to be angie jolie, itwill never happen. also, i have lately seen many pictures of you, your so call engagement ring is always hidden. looks like your ashamed of it???

Nadia on

HEY guys…Cymbalta helps with anger issues.

Justllly on

Jen keep building her empire promoting real people.

claire on

she is notttt an a-list actress, stick to commercials,thats WHERE it is !! rachel, sorry jennifer.never got a gooooood look at diamond engagement ring???? HMMM…

Monica on

I love Jennifer Aniston. Great natural beauty and a seemingly good spirit.

And for whoever said she needs the money to pay for her rock, you are aware of the money she made on Friends right? And even if you think her movies suck, they still rake in pretty well at the box office. And even if the film bombs, that doesn’t affect her asking price, which she gets upfront. Plus her fiancée has his own money. Do your research before typing next time. Thanks and stop hating.

Justllly on

Justin present his fiancé the most stunning ring ever.

jasper121 on

She was excellent in the movie ‘Horrible Bosses’. She practically stole the movie. Totally unexpected since the role was atypical from her. She plays comedic villain very well. And she looks hot, not the conventional Hollywood beauty but nevertheless gorgeous… and most importantly flawless sexy skin. Aveeno made a perfect choice,

shallow on

First she slings bottle water and now some lower end lotion, She was drinking fiji water last week not even the product she hawks. This chick is so fake and shallow – you know she doesn’t put aveeno on her face

chichi on

it’s so sad that her movie career is so done with that all she has to bank on is her ‘looks’- which for some reason americans think are amazing.
Man-stealer, smoker, loser. love it

pyrenees on

it’s funny how someone would think that her acceptance to be the face of aveeno has something to do with brad pitt being recently named as new face of channel. how silly is that? well, she was named the new face of ‘living proof’” not too long before brad pitt took his channel endorsement. is his timing interesting too?

Kala on

Jen has a flawless skin!

Judith Wolfberg on

I’m happy to see that Jennifer Aniston – at the ripe age of 43 – was selected to represent this product. I’ve always been a big fan of Jen’s so it will be nice to see ads featuring her. Let’s hear it for the over 40 crowd!

Larry Michael Norris on

I have always beel told sence he stared in Dirty Dancing back in 1987,,. That I look like Patrick Swayze.Check me out on my face book, at Larry Michael Norris,

Diana on

I’m for anything that keeps her from the big screen, she’s got the acting ability of a gnat.

 

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