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Katie Holmes Stuns in Debut Bobbi Brown Beauty Ad

01/07/2013 at 12:45 PM ET

Katie Holmes Bobbi Brown AdCourtesy: Bobbi Brown Cosmetics

Katie Holmes made headlines when she was named the first-ever celebrity face of Bobbi Brown Cosmetics back in September, and now we finally get a glimpse of the star’s gorgeous ad campaign.

The normally fresh-faced actress works a sexy smoky eye — which we plan on replicating this weekend — in the advertisement for the brand’s new Long-Wear Cream Shadow Sticks (in stores in February for $28 each). Pretty pink lips, loose waves and a statement necklace complement the dramatic makeup effect.

It turns out Holmes was a fan of the makeup company long before she started working with the team. “[Bobbi Brown's] color palettes aren’t extreme, so when I first started wearing makeup it felt comfortable and I didn’t feel like I had too much on,” Holmes says in a statement.

She adds that she also admires Bobbi Brown the person, as well. “I met her, and she is just a lovely person — so generous. I think that it’s so exciting what she’s built with this company. She’s an incredible woman. So I’m thrilled on so many levels.”

Though this is Holmes’s first foray into the makeup business, she’s no stranger to the beauty world: She starred in a series of short videos for John Frieda hair care in 2011. Tell us: What do you think of Holmes’s Bobbi Brown ad?

–Jennifer Cress

PHOTOS: SHOP EDITOR-APPROVED BEAUTY PRODCUTS!

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Showing 128 comments

Bellaboo on

I don’t feel “stunned”. I mean, she looks NICE and all…

Amy on

Honestly, I think she looks beautiful and not like a little girl playing dress up for once.

Miss B on

She looks amazing!

Patricia Stoll on

Photo-shopped for sure!

Karolina on

She looks really beautiful! I think she looks better and happier overall since her divorce.

Lisa on

It’s ok…not that “stunning”.

pollyhanaha on

Since dumping that toad of a husband I like Katie Holmes more and more. She is definitely a beauty and deserves everything she works for!

wodid on

Pretty.

guest on

She looks relaxed and happy. Life without TC seems to be agreeing with her.

Linda on

Beautiful, as always!

Terri on

It is not called stunning – it is called photoshopped!!!!!!!

daphne on

wow. “The Doll House” could have been written for 21st century Katie. no shy, arm candy wife, anymore! she has learned from the best (Mr Cruise) and is taking on the world.

Emily on

She looks gorgeous!

mopps on

Make-up can do wonders. They same effects of photo shopping. They did a great job at both.

Cyndi on

I will never understand the “beauty” hype about Katie Holmes. She is not that beautiful. She is pretty, but nothing worth all the raving she gets from people and E all the time. I’m as sick of stories about her as I am the Kardashians.

amatthie on

The power of photoshop. Clean up all those wrinkles and laff lines like no cream ever could!

lee on

Magazines need to stop PHOTO SHOPPING Pictures!!! I think she looks beautiful in the pictures of her running around NY with Suri … looking like an everyday Mom. Not these AIR BRUSED Photos !!! Come on we would all look great if we did the same.

patti on

She looks beautiful. Photo shopping and air brushing has certainly taken ten years off her actual age. She is photographed daily in NY and she does not look anything at all like this photo.

tillie on

She is beautiful

sambec on

She looks beautiful, of course. She has beautiful eyes and the make-up accentuates it wonderfully. I only wish she didn’t have that crooked smile. It always looks like a half-hearted smirk to me.

BBB on

Celebrities People is trying to stuff down our throats: Bethenny Frankel, Heidi Klum, Kim Kardashian, Jessica Simpson, and Katie Holmes. Got it.

cheryl on

I’m with Bellaboo….not stunned at all, but knew she was pretty

ciparliamo on

Agreed! Photoshopped!!

Rachel on

She looks great! But can I just saw that her marriage to Tom Cruise really put her name and face on the map. Yes, she was on Dawson’s Creek and did several “movies” but it wasn’t until she married Tom that she started getting noticed. Regardless of the details of their marriage or how people feel about him, Katie “owes” Tom for jump starting her Broadway and fashion career. #JustBeingReal

Annia on

She looks terrific. I like the fact that she doesn’t look too made-up. Nothing like those of the Kardashians. Good for you, Katie.

J on

Love the hair!

tonya on

There is absolutely nothing stunning about this picture. Nothing!

dancer92136 on

Sweet revenge!! Katie looks beautiful and cleans up rather nicely.

pepperlevine on

Very Pretty Lady

dancer92136 on

To “Justbeingreal” Katie doesn’t owe Tom anything.

trips on

thank you, photoshop, for making an absolute plain jane look so insanely hollywood. stop making beautiful girls look like glamorous caricature of themselves. we’d love her even if she didn’t look so glossy and contoured.

cindybear on

Looks good but….when is she going to get her teeth straightened?

liz on

I think Katie Homes is a beautiful woman but let’s get real here. With enough PhotoShopping, I could stun in my first ever Bobbi Brown campaign

canadianblackgirl on

She looks stunningly photshopped.

Lori on

She is the example of natural beauty. Tom, eat your heart out.

Daniel on

She’s absolutely breathtaking. Even if they did some photo shopping, I still would never look this good! Lol…sounds like all the people shouting “photo shop” are just haters…she can’t help she’s physically beautiful folks! :)

Kyra on

Photoshopped to death and almost unrecognizable. Why?

Tom on

Yes- she is very pretty, but an EXTREMELY bad actress.

romywya on

Gorgeous, beautiful, extraordinary, ravishing
wonderfully chic, lovely. What else can a person
say.

WendyMI on

Could the photo be any more airbrushed?

Kyra on

Ps to Daniel: no, not at hater at all…I just think she looks much better and more unique without any artificial enhancement!

Eva on

She looks amazingly beautiful. I LOVE Bobbi Brown make-up

JR on

they photo-shopped away her massive trapezius muscles!

Polly on

I know she’s pretty, I just don’t think so.

MJ on

Wouldn’t we all look “stunning” if we had professionals do our hair and makeup and photoshop our pictures. LOL! Sorry, not impressed.

Sunshine on

She reminds me of a young Jaclyn Smith. It’s a very good ad!

nice on

Very pretty! She looks great!

epmmrp on

She looks great

tara on

Everybody looks better in make up and when you’re already attractive . . . well???

cupcake on

she looks beautiful! not sure why people always uses the word “stuns” for these headlines – it’s really quite corny and annoying. “so & so stuns at the beach in a bikini.” come on, get a grip.

Smartie on

The only thing I don’t like about her are her legs, she has the ugliest legs ever!
She looks gorgeous in this pic…

Smartie on

The only thing I don’t like about her are her legs, she has the ugliest legs ever!
She looks great in this picture :-)

jacqueline on

Bobbi Brown has hit a Gold Mine partnering with this classic natural American Beauty! I very much admire Miss Holmes on many levels, her independent flair, her mothering, her heart.
I relate to her natural look and I will be anxiously awaiting the Bobbi Brown line of shadow sticks. I am a park ranger and need a light durable natural touch in the wilderness!

Barbara on

Is this the same Bobby Brown as in Whitney Houston?

Samantha on

I agree; I think it’s photo-shopped, but heck … she’s gorgeous anyway.

Elaine on

Beautiful!

noone on

Eat your heart out Tom!

Gregory Palter on

looks decent…photoshopped to the max…not a beauty at all…average looking at best with no figure to speak of

guest on

These so-called “beauties” would NEVER be on covers
of fashion magazines without make-up on! How
refreshing it would be to have NATURAL REAL beauties
on covers, WITHOUT all the make-up and photo-shopped!

meilani on

simple beauty and she’s really gorgeous even with just a bit of makeup.

Mary Burr on

This is the first time I heard about this ad. She looks great, not overdone, relaxed and a perfect choice for the ad. Glad to see her involved.

deliah on

Is anyone tired of flat, middle parts? How about a swooped over side part with some body?

Kim on

She’s starting to look like a human again instead of a Stepford wife since dumping Tom.

kk on

stunning!

Pam on

Haha Barbara, no its not that Bobby Brown, it’s Bobbi Brown.

fay on

this is u girl not acting beauty as u are stunning. go be a star.

Saundeok on

I love this photo for what it is. A celebrity who generally wears a very natural looking makeup to playing dress up in full make-up. A person does not have to be drop-dead gorgeous to represent a product, she’s attractive and yes air-brushed which is the nature of the business. When we see pics of Katie you can tell she is comfortable in her own skin, that she be a positive to us all. The general public has adopted Photoshop and numerous apps to change the way we look, and what are we advertising – ourselves! Most people would be less critical of others looks if they were happy with their own.

diana on

Beautiful is how Katie looks! Stunning, Toledo is proud of her. Keep right on stylin’ Katie, you do it well!

Whitney on

This doesn’t make me want to run out and purchase Bobbi Brown products – underwhelming for a makeup ad..

Journey on

Absolutely beautiful photograph! Wow!!!

Barbara on

Katie is pretty, smart and genuine.

Sharon on

I think she looks so pretty.. But even though Tom Cruise is strange, he still paved the way for Katie, I don’t think she would still be in the limelight without him..

fanofboardwalkempire on

Katie does indeed look stunning! good for Bobbie Brown makeup!

Deni Smith on

Amazing how the right make-up and application can take an average looking woman and turn her into a stunner.

Diana on

Katie looks absolutely gorgeous. She does not need air brushing or as one comment “photo shoppe” even without wearing make up she is a natural beauty..

Miss B on

For everyone talking about how photoshopped the picture is well duh!!! Its a cosmetic ad for crying out loud! ALL cosmetic ad are enhanced and photoshopped! Do you think we would buy makeup based on an ad that shows the model’s wrinkles, fine lines, dark spots?!

wickedsavvy on

While she does look pretty, to me Bobbi Brown was always about very natural, light make up. This isn’t what I expected.

Debs on

WOW she looks beautiful in this photo, although I do like her “natural” look much better!

LMAO on

Why do they always PHOTO-SHOP her so much. And please, please if she farted during the shoot. I am dying to know if she pooped too. After all she’s news worthy given all the amazing movies and TV shows she’s done. I mean of all the D-list actresses, she’s definitely the top one to keep daily account of or should I say “dead account” of.

LMAO on

Why do they always PHOTO-SHOP her so much. And please, please if she f@rted during the shoot. I am dying to know if she p%%ped too. After all she’s news worthy given all the amazing movies and TV shows she’s done. I mean of all the D-list actresses, she’s definitely the top one to keep daily account of or should I say “dead account” of.

LMAO on

Why is daily account being kept of stinky POPEYE!

Guest on

She looks amazing!

Sarah W. on

She’s a pretty girl and all. But anyone would look stunning with that much makeup, hair stylist, clothes, airbrushing, lighting, etc.

Tina on

Stunning? I don’t think so. It’s o k.

susan on

Love it. She is stunning in the picture.

Sarah on

Awe…Beautiful…like her baby girl too…

Look what ever when down or didnt go down with TC…that’s her business and we should leave her personal business to her and TC…

Ok enough about that…:)

*S

victory on

Katie is perfect for Bobbi Brown, beautiful.

Katrina on

Glad to know Ms. Holmes has finally found a hairbrush.

Tigs on

She is beautiful.

boom on

she looks pretty but im not stunned ………shesh …………..

Arrow 2012 on

She would make a great Wonder Woman. She reminds me of Lynda Carter.

jj on

Katie is not even close to being atractive. Another massive digital air brushing job at it’s finest. she has a boring personality. Dark circles and very bad teeth and mouth. congrats to the artist that redid her

whatever on

Bobbi Brown is hands down my favorite and I will only wear their foundation b/c I am Zoe Saldana/Halle Berry’s skin tone and nobody can grasp the wonderful caramel with a yellow undertone like BB. My second favorite is Dior b/c they too make shades for people like me that have so much depth to my skin tone LOL

EPS on

She bears a strong resemblence to Jaclyn Smith. She’s lucky.

Danielle on

I knew that Katie can be beautiful if she wants,she looks gorgeous in that picture.

Danielle on

Now that’s a movie star.what a transformation.wow.

Clau on

What happened to her ear???

Jill on

I disagree, I think she’s been looking sad lately, I wouldn’t be surprised if she goes back to Tom Cruise.

Anne on

I think she looks beautiful. I don’t think it looks photoshopped. She’s an attractive woman, and Bobbi Brown cosmetics are absolutely wonderful, very natural, that’s why I love the line.

Misty on

Gorgeous.

Rena on

Stuns? PLease. I’d rather see Honey Boo Boo Child rockin’ some BB make-up! Ok, just kidding, But, “stuns”? Katie? Not so much.

temperance on

What is the deal with her mouth, she is not stunning at all, very basic girl with makeup joining the ranks of Kate Middleton as over glamorized as beautiful, stunning, fashion icons…etc

Carrow on

Meh….

She’s very pretty in this ad but “stuns” not so much. I was stunned by her beauty when I saw it.

Carrow on

“Wasn’t”

Cheryles on

Lovely!

whoknew on

Pretty girl, but stunning, not really.

p.l. on

Beautiful

Garett on

She looks nice, but not “stunned”.

jemlm on

Impressive. She’s versatile.

Marky on

Katie Holmes isn’t “stunning”. She’s attractive, but there is something in her expression that always seems sort of like a sneer; not a smile, or a “sexy” expression like you’d expect in a make-up ad. Posters jump all over some of the celebs for being too thin, but as slender as Katie is, you never seem to hear anyone say, “she needs a burger”. She does look happier since she split from TC…….

Suzan Baekkelund on

I wish they had photo-shopped the underside of her arm less obviously.

Marjorie Stonecypher on

I think she looks pretty, but lots ofus could look pretty with a professional doing our hair and makeup .

jules on

Love it! Katie looks stunning! Not those heavily crazy makeup and totally brings out her real beauty! Thumbs up!

itsallgoodnroanoke on

Her hair is BRUSHED! YEA! JUST WISH SHE WOULD FIX THAT TWISTED MOUTH SMILE. ALWAYS TWISTED!

Anna on

She reminds me of Jaclyn Smith in this photo. No doubt, Katie is a beautiful woman!

JoAnn on

She is a lovely woman but we also have to remember that these pictures are Photoshopped to be perfect, whether it be adding to something or taking away and reshapping. I do think she deserves this job.

Mazeta on

She looks great but… Photoshop much?

bchs71 on

I agree @PatriciaSotll. The shoulder definitely looks photoshopped. She can sure make a pretty picture though. I am not familiar with the cosmetic line but I will be looking at it now.

MAGGS on

I’ve seen pictures of her w/o makeup and she looks prettier that way. This over-photo-shopped picture takes away from that.

Donna on

Wow – she looks beautiful.

rio on

the power of a makeup artist, hairstylist, excellent photographer, lighting and airbrushing I suppose anyone could look like this with all that

Dee on

Flawless.

Liz on

PEOPLE needs to stop using the word “stun” and all its variations when commenting on the looks of celebrities. It’s ridiculous how overused that word is in this publication (and often it’s inaccurate).

Life goes on on

She looks gorgeous and the her face is not so withdrawn anymore, like it was before she put in for the divorce. Good for you Katie. He sucked the blood out of you.

MzBiz on

Just Beautiful!

cc on

I saw some photos on the cover of a magazine yesterday and these so-called beautiful women need all the makeup they can get their hands on. She is not to bad but beautiful she is not.

bb on

Looks great, leaving crazy man agrees with her.

guest on

I hope her arm is photoshopped to death, it looks way too skinny. Off course she looks stunning, she’s a beautiful person (even without massive photoshop)

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