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Katie Holmes Stuns in Debut Bobbi Brown Beauty Ad

01/07/2013 at 12:45 PM ET

Katie Holmes Bobbi Brown AdCourtesy: Bobbi Brown Cosmetics

Katie Holmes made headlines when she was named the first-ever celebrity face of Bobbi Brown Cosmetics back in September, and now we finally get a glimpse of the star’s gorgeous ad campaign.

The normally fresh-faced actress works a sexy smoky eye — which we plan on replicating this weekend — in the advertisement for the brand’s new Long-Wear Cream Shadow Sticks (in stores in February for $28 each). Pretty pink lips, loose waves and a statement necklace complement the dramatic makeup effect.

It turns out Holmes was a fan of the makeup company long before she started working with the team. “[Bobbi Brown's] color palettes aren’t extreme, so when I first started wearing makeup it felt comfortable and I didn’t feel like I had too much on,” Holmes says in a statement.

She adds that she also admires Bobbi Brown the person, as well. “I met her, and she is just a lovely person — so generous. I think that it’s so exciting what she’s built with this company. She’s an incredible woman. So I’m thrilled on so many levels.”

Though this is Holmes’s first foray into the makeup business, she’s no stranger to the beauty world: She starred in a series of short videos for John Frieda hair care in 2011. Tell us: What do you think of Holmes’s Bobbi Brown ad?

–Jennifer Cress

PHOTOS: SHOP EDITOR-APPROVED BEAUTY PRODCUTS!

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Showing 128 comments

Mary Burr on

This is the first time I heard about this ad. She looks great, not overdone, relaxed and a perfect choice for the ad. Glad to see her involved.

deliah on

Is anyone tired of flat, middle parts? How about a swooped over side part with some body?

Kim on

She’s starting to look like a human again instead of a Stepford wife since dumping Tom.

kk on

stunning!

Pam on

Haha Barbara, no its not that Bobby Brown, it’s Bobbi Brown.

fay on

this is u girl not acting beauty as u are stunning. go be a star.

Saundeok on

I love this photo for what it is. A celebrity who generally wears a very natural looking makeup to playing dress up in full make-up. A person does not have to be drop-dead gorgeous to represent a product, she’s attractive and yes air-brushed which is the nature of the business. When we see pics of Katie you can tell she is comfortable in her own skin, that she be a positive to us all. The general public has adopted Photoshop and numerous apps to change the way we look, and what are we advertising – ourselves! Most people would be less critical of others looks if they were happy with their own.

diana on

Beautiful is how Katie looks! Stunning, Toledo is proud of her. Keep right on stylin’ Katie, you do it well!

Whitney on

This doesn’t make me want to run out and purchase Bobbi Brown products – underwhelming for a makeup ad..

Journey on

Absolutely beautiful photograph! Wow!!!

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