Why Kate Hudson Wants You to Love Your Eyeliner

12/14/2012 at 09:00 AM ET

Kate HudsonAmanda Schwab/Starpix/Startraks

Kate Hudson often gets recognized in public, but recently, it’s been more for her makeup than for her movies.

“Since I’ve been working with Almay, people will come up to me on the street and go, ‘When I heard you talking about that eyeliner I went and got it and I love it so much!'” she tells PEOPLE. “And I love that.”

The actress, who joined the brand in 2010, swears by the company’s makeup removers, eye palettes and eye shadow sticks — and its formulas for sensitive skin. “When I’m working every day and having to put makeup on, my skin gets very sensitive,” she says.

However, she’s actually managed to incorporate Almay products into her work life, saving her pores. “Nowadays, because movies are in HD, we’re using lighter makeup because you want to be able to see the skin,” she explains. “So we’re actually starting to use more of the Smart Shade Makeup, which has good coverage but doesn’t have that heaviness. No one wants to see that heavy foundation on screen, but to see some skin and still get that nice, even tone can be a trick.”

Hudson hasn’t always been such a makeup pro — she admits she often asks movie makeup artists for even more advice and tips — but she did grow up loving cosmetics. And finding the shades that worked with her hair and skin tone was just part of that discovery process.

“I remember one time I put on this green mohair sweater and my eyes got so emerald green,” she recalls. “I went, ‘Okay, this is a good sign! Maybe I’ll find an eye shadow that has that kind of color.'” With her current gig, that probably hasn’t been a problem. Tell us: Do you have a favorite beauty product? What is it?

–Kate Hogan

PHOTOS: SHOP 12 SKINCARE PRODUCTS WE PROMISE WILL CHANGE YOUR LIFE!

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