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All the Details on Drew Barrymore's Affordable New Makeup Line

12/14/2012 at 01:00 PM ET

Drew Barrymore MakeupCourtesy Donato Sardella for WWD

Baby Olive isn’t the only recent addition to Drew Barrymore‘s life: The actress is also welcoming a new beauty collection, Flower.

Flower will feature 181 products including items for the face, eyes, lips and nails with prices ranging from $4.98 to $13.98, and will be available at more than 1,500 Walmart stores and walmart.com starting in January, according to WWD.

Though it’s a product for the masses (Barrymore tells WWD she partnered with Walmart because she wanted her makeup “to be in people’s hands,”) the actress used the same formulas that expensive beauty brands use so that Flower would be on par with department store makeup lines.

She wanted the packaging to feel luxe, too: Each item is encased in white and rose gold plastic. “It’s so luxurious, but also approachable,” Scott Oshry, president of Flower’s manufacturing firm Maesa Group, explains.

And Barrymore made sure to be there during each step of the creative process to ensure Flowers turned out as she envisioned it. “I don’t want to sit there and hope it works out. I want to be in the middle, in the mix, making sure it works out,” she says. “It is almost an uncontrollable desire to be one of the people who is creating. Maybe it is just a type of personality. I can’t sleep at night. I care.” Tell us: What do you think of the packaging? Do you love it as much as Barrymore does? Check out the photo above, then sound off in the comments.

–Jennifer Cress

PHOTOS: SHOP MORE FAB BEAUTY PRODUCTS!

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Showing 5 comments

Carolyn on

I think its great she is creating her own, affordable line and under normal circumstances I would try it out, but I ”Do not shop at Walmart Ever” I wish Drew luck just the same.

maybellineny queen on

Reblogged this on Maybelline Queen.

sfcasun on

I couldn’t agree with you more, Carolyn. I just wished that she had partnered with any other store other than Wal-Mart, which I think is a morally bankrupt company, whom not only NOT pay their employees a living wage, but they have demonstrated, in Mexico, at least, that they have a corporate culture of bribes and greasing palms in order to get what they want to and sidestep zoning laws to build their stores where ever they want. The NY Times just did an investigative report on that very topic.

Jennifer on

I wish I could try her new makeup line but I refuse to support ruthless Wal-Mart. The billionaire Walton family and top Wal-Mart executives have been at the forefront of forcing American manufacturing to offshore jobs to poor countries where the workers toil at slave wages in unsafe factories. At the Wal-Mart stores in Mexico they hire underage children and elderly people at NO WAGE to do the bagging and expect these poor souls to hope for peso tips in order to survive.

Drew appears to be a lovely person. I wish she had not chosen the most immoral, corrupt store to sell her makeup line.

madmilker on

Golly!

Made In America….duh! about 37 years to late. Yeap! 1975 was the last year America had a trade surplus. duh! Just how old is little Ms Drew?

And did you read today where the 5 and Dime was gonna buy more Made In America…duh! does this mean they gonna move their Global Procurement Office in China to the Ozark hills of Arkansas…

duh! and what about that port deal they made with Li Ka-shing back in 2006 in Mexico….are all those “flowers” going to that port to be shipped to all those nice people in Asia….

duh! you did know Wal*Mart puts less than 5% foreign in all their stores in China…..duh! you did know that….right..!!

Sad! it has taken that company thirty-seven years to realize just how bad they have screwed the We the People and now they think they can put it in reverse and make it all go away.

You young people in the United States of America have no idea….none..!! You run around with one of those so-call smart phone thumbing the sh!! out of it, use a GPS gadget to get you from point A to point B because you to lazy to make your mind work hard enough to remember it…..and the saddest part buy all that so-call cheaper foreign stuff thinking its gonna make you wealthier…

duh!

psst! My America didn’t have 46 million people on food stamps and 20 million unemployed in 1975….the last year America had a trade surplus…the year President Ford appointed another O’fart by the name of Bush to be Chief of the US Liaison Office in the People’s Republic of China…..duh! the year Social Security was pegged to inflation….duh! the year Sam Walton went to Seoul…. and the year Jimmy Hoffa up and disappeared.

Oh! and wasn’t that the same year little Ms Drew made her first appearance on God’s green Earth naked as a J-Bird an not an ounce of original sin in that beautiful little heart of hers….

and fast forward thirty-seven years when this great union of states are looking at a government debt over $16 trillion and O’fart’s like myself remembering the debt we left behind the day little Ms Drew was born of only $533,189,000,000.00…..

Sad…! it’s all about the greed of money and running like a scalded dog trying to stay up with Mr and Mrs Jones by maxing out ten different credit cards.

Well, you young people need to look around….if you don’t know it now there will come a time that you will…this is God’s game and you are only pawns in his/her game….

You arrived naked as a J-Bird with a baby smooth pretty tattoo free skin body and not one ounce of that original sin…..spend your whole life being push to the left and right, filling your pocket books and purses up with wealth or your minds with regrats….some get knowledge…some get the shaft….but when God gets tired of playing the game with you ….you will leave God’s green Earth the same way you entered…..not an ounce of wealth except what you have in your head….a naked body pure of sin except what you did with it….

and if you’re one of the lucky few….

a little “flower” behind each ear put there by little Ms Drew that was taken from a shelf from inside a 5 and Dime by the name of Wal*Mart….

Whoopie!!!

Made In America is the only way out of this mess because foreign made put US here.

and if you really think that so-call foreign is much cheaper…please think about those fifteen cargo ships that pollute as much as 760 million automobiles and the $9 billion tax dollars that is taken from all Americans each year to clean the fish from ballast tanks of ships…

Ms Drew, this O’fart would like to say “thank you” from the bottom of my heart that you are going to have your product Made In America.

If only 311 million more Americans would put these union of states first again we as a nation of one could surely have it much easier at playing God’s game.

to all you people that would like to mock and make fun of this O’fart in the way I construct a sentence, spell or whatever….feel free because all those words that were written above came from my heart and not from this keyboard attached to my laptop.

Go right ahead…this game for me is almost over with anyway..

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