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What’s the Deal with the Olsens’ $55,000 Backpack?

12/06/2012 at 06:00 PM ET

The Row Damien Hirst Backpack Courtesy Just One Eye; Inset: Sipa

We’re positive we weren’t the only ones whose jaws dropped when we read that Mary-Kate and Ashley Olsen‘s fashion line, The Row, is selling $55,000 backpacks.

But this isn’t exactly the Jansport you carried your Trapper Keepers in during elementary school. The extravagant accessory is designed in collaboration with renowned artist Damien Hirst and it’s been dubbed “wearable art.” The backpack is limited edition — as in, there are only 12 of these babies. Each bag features black patent, Nile crocodile leather and is adorned with various designs (like pills or gold circles) courtesy of Hirst.

Initially the price of the backpack was kept hush-hush and The Row declined to release that info. But when we called Just One Eye (the site selling the creations), they shared with PEOPLE.com the five-figure price tag.

But before you go thinking that absolutely no one is going to drop $55,000 on a backpack, consider this: The Olsens released a similar a purse for $39,000 earlier this year — and it sold out. Tell us: If you had all the money in the world, would you buy this backpack? If not, how much would you pay for it?

–Jennifer Cress

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Showing 79 comments

Amy on

This actually makes me want to cry. I volunteer at a homeless shelter and the residents carry every single thing they own in a backpack, and the ones who are not lucky enough to have a backpack carry their meager possessions in plastic bags they find in the garbage. $55,000 would buy a whole lot of $25 backpacks for people who desperately need them. I would like to have a heart to heart conversations with these two young ladies and expose them to this reality.

kristen on

I would pay money for them to let the crocs live!

whatever on

didn’t she help kill Heath L? They think it’s cute to put a bunch of pills on a backpack

Lindsey on

ALL PROCEEDS FROM BUYING THESE GO TO UNICEF!

Elizabeth on

Crocodile?

Like I want to wear the hide of an animal skinned alive and who died so those two clueless twits can make a buck. People, we have to stand up and say enough!

john the baptist on

I would probably pay $10 for that backpack, and that’s only if I didn’t have any other bags available.

B on

I would not buy this bag for $1.
How utterly RIDICULOUS.

And to the one going on about salvation down there… you know you’re on People.com, right? Are you lost?


Click on my name above, or Google “hysterically ever after” to read my blog about motherhood x 3, postpartum depression and all the ups and downs that come along with it!

Gina on

What is this world coming to? I would invest that money!

Lizzy on

I would spend fifty-five cents on those horrible things.

Lizzy on

*wouldn’t

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