What's the Deal with the Olsens' $55,000 Backpack?

12/06/2012 at 06:00 PM ET

The Row Damien Hirst Backpack Courtesy Just One Eye; Inset: Sipa

We’re positive we weren’t the only ones whose jaws dropped when we read that Mary-Kate and Ashley Olsen‘s fashion line, The Row, is selling $55,000 backpacks.

But this isn’t exactly the Jansport you carried your Trapper Keepers in during elementary school. The extravagant accessory is designed in collaboration with renowned artist Damien Hirst and it’s been dubbed “wearable art.” The backpack is limited edition — as in, there are only 12 of these babies. Each bag features black patent, Nile crocodile leather and is adorned with various designs (like pills or gold circles) courtesy of Hirst.

Initially the price of the backpack was kept hush-hush and The Row declined to release that info. But when we called Just One Eye (the site selling the creations), they shared with PEOPLE.com the five-figure price tag.

But before you go thinking that absolutely no one is going to drop $55,000 on a backpack, consider this: The Olsens released a similar a purse for $39,000 earlier this year — and it sold out. Tell us: If you had all the money in the world, would you buy this backpack? If not, how much would you pay for it?

–Jennifer Cress


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Showing 79 comments

jean hasser on

why all the fuss over the expiring Bush tax breaks? These extravagances are as insane as the U.s.A.. military complex and its spending policies and the greedy wall street enterprise..

My Thoughts on

Looking at those backpacks, I only have one word… GAUDY

Aimee Nau on

It’s tasteless due to the fact that one of them was with Heath Ledger when he died from the accidental overdose.

Sophia on

That’s shameful! That’s how my it cost me to go through graduate school…much better investment than dead animal hide.

thecarpetbaggernyc on

Reblogged this on thecarpetbaggernyc.

Cassie on

Absolutely Rediculous

EPS on

Just one more reason to not like these two. Total lackf compassion for other living creatures. Animals were not put on this earth to be used in this manner. You two are shameless.

Valerie Payton on

They should be ashamed, in todays economy …… U G H!!!!!

powerhouse on

In the hard economic times we live in…lets just hand over more money to two women who could feed a small country with the bank accounts they already have..discusting..and we wonder why the stock market crashed….

OhHappyDay! on

Ridiculous! What is the damn purpose of a $50,000 backpack? Utterly R I D I C U L O U S !!!!!

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